Market Overview

Poll: North Carolina Young Adults Concerned About Jobs Going to China, Favor Lower Taxes to Promote Job Creation


Generation Opportunity, with over 4 million fans on Facebook and direct grassroots engagement with over a quarter million young Americans, today released additional results from their comprehensive North Carolina-specific survey of young adults ages 18-29. The poll found that 74% of Millennials in the Tar Heel State are concerned that so many American jobs are going to foreign competitors like China. If given the opportunity to set America's fiscal priorities, 68% would lower taxes to restore and expand jobs in America.

Generation Opportunity has over 110,000 followers across the state of North Carolina, developed through social media and traditional grassroots organizing tactics.

In addition to the poll results, Generation Opportunity has launched the Pledge to GO Vote Campaign aimed at further increasing the already growing enthusiasm and interest among young adults to participate in the presidential election. Generation Opportunity is encouraging its supporters, their friends, and all those within their networks to Pledge to GO Vote. Read more about the initiative and sign the pledge here at

Watch the video at


  • 78% of North Carolina Millennials plan to vote in the election for President this year.
  • Only 37% believe that today's political leaders reflect the interests of young Americans.
  • 65% are concerned by statements, like that of Governor Bev Perdue, that “too much democracy” has caused a gridlock in the Congress and her suggestion that elections be suspended in 2012 to allow elected officials in Washington the ability to work on job creation.


  • 74% of North Carolina Millennials are concerned that so many American jobs are going to foreign competitors like China.
  • 68% agree that, with more and more companies leaving the USA in favor of locating their business in places like China and even Canada, President Obama should lower the taxes on American businesses to restore and expand jobs in America.
  • When asked why they thought American jobs are going to foreign competitors like China, 18-29 year olds in North Carolina indicated the following reasons: (Randomized List) (Accepted Multiple Responses)
    • 76% - Cheaper wages overseas;
    • 42% - High taxes on businesses in the U.S.;
    • 31% - Too much regulation on businesses in the U.S.;
    • 25% - Lack of opportunities to start and grow businesses in the U.S.;
    • 1% - I do not think U.S. jobs are going overseas;
    • 7% - Do not know/cannot judge (accepted only this response).
  • In a nationwide survey, 76% of Millennials viewed China as a danger: 48% as an economic threat and 28% as both an economic and military threat.***


  • Only 30% of North Carolina Millennials agree with the statement “generally speaking, things in the United States are heading in the right direction.”
  • 56% are not confident that America will still be a global leader in five years if the USA continues along the same path as the last few years.
  • Only 24% say that the economic policies coming out of Washington are helping them.


  • When asked to rank the greatest threats to the national security of the United States, North Carolina Millennials listed the following reasons: (Randomized List) (Accepted Multiple Responses)
    • 62% - The national debt;
    • 48% - Energy dependence;
    • 46% - Indebtedness to foreign nations;
    • 39% - Terrorism;
    • 35% - Nuclear capable nations like Iran;
    • 4% - Other;
    • 8% - Do not know/cannot judge (accepted only this response).
  • 63% would increase production of domestic American energy sources like oil, natural gas, and coal if given the opportunity to set America's fiscal priorities.


“Young adults in North Carolina have a very sophisticated view of how competitors like China can impact both their state and the national economy and the retention of jobs here at home. They know their own careers, dreams, and future security depend how well candidates and elected leaders deal with issues, such as the national debt and economic growth. Right now, on the eve of the 2012 presidential election, they are focused on the creation of more meaningful, full-time jobs,” said Paul T. Conway, President of Generation Opportunity and former Chief of Staff of the United States Department of Labor under Secretary Elaine L. Chao. “The presidential candidate they chose will be the one best qualified to do a better job of lowering taxes and regulations to make certain more American businesses can restore and expand in this country instead of being forced to go overseas.”


For Generation Opportunity, the polling company, inc./WomanTrend, conducted a statewide online survey of 500 North Carolina adults ages 18-29 between July 27 and August 14, 2012. Randomly selected online opt-in panel participants were sent an invitation to the survey via email which included a secure link to the online questionnaire. Quotas were used to ensure the survey was representative of the larger 18-29 year old statewide population with regard to race, region, and gender. The data were NOT weighted. The overall sampling margin of error for the survey is ±4.4% at a 95% confidence interval, meaning that the data obtained would not differ more than 4.4 percentage points in 95 out of 100 similar samples obtained.

***The specific data point, “76% of Millennials view China as a danger: 48% as an economic threat and 28% as both an economic and military threat,” is from our 2011 survey (the polling company, inc./WomanTrend, April 16 – 22, 2011, +/- 4 percent margin of error).


Generation Opportunity is the largest non-profit, non-partisan organization in the United States engaging and mobilizing young Americans (ages 18-29) on important economic issues facing the nation. Since its launch in June of 2011, Generation Opportunity has operated on a combined strategy of advanced social media tactics and field tactics to reach young Americans across the country.

Generation Opportunity is actively organizing young adults across America through grassroots tactics, voter registration, and voter turnout efforts in states like Ohio, Virginia, Maine, North Carolina, and Florida, engaging over a quarter million young adults. The organization's social media platforms have amassed a total fan base of more than 4 million. Facebook pages post links to relevant articles and reports from sources ranging from the federal Government Accountability Office (GAO), to The New York TimesThe Washington Post, The Brookings Institution, The Wall Street JournalThe Huffington Post, and The Heritage Foundation.

Read about Generation Opportunity here; visit “Being American by GO” on Facebook here, “The Constitution by GO” on Facebook here, “Gas Prices Are Too Damn High” on Facebook here“Lower Taxes by GO” on Facebook here“Keep Texas Awesome” on Facebook here“Jersey Proud” on Facebook here, and “We Like Small Government” on Facebook here.

For our Spanish-language page – Generación Oportunidad – click here.

Follow us on Twitter @GenOpportunity.

Generation Opportunity
Matthew Faraci, 202-997-1636 | EMAIL
David Pasch, 202-230-7947 | EMAIL

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