Market Overview

Research and Markets: B2C E-Commerce in Western Europe Shows Strong Regional Differences


Research and Markets ( has announced the addition of the "Western Europe B2C E-Commerce Report 2012" report to their offering.

B2C E-Commerce in Western Europe shows strong regional Differences

In its latest ""Western Europe B2C E-Commerce Report 2012"", Hamburg-based secondary market research company has compiled interesting facts and figures about the B2C E-Commerce market in Western Europe. Aside from trends and revenue figures, the report covers market shares and successful product categories, as well as Internet and online shopper figures and leading players in the B2C E-Commerce markets in the UK, France, Spain, Italy, the Netherlands, and Belgium. Furthermore, the report includes information about the entire Western European region as well as the countries Portugal, Ireland and Luxembourg. For Great Britain, France, Spain, and Italy, separate reports are also available.

The Western European countries UK, Ireland and France have the highest retail website penetration, clearly surpassing the European average of approximately 80%. With regard to M-Commerce compared to all B2C E-Commerce activities, the Western European countries UK and Spain are two of the top three Western European countries.

Key Findings:

Online shops in the UK, France, and Germany accounted for more than 70% of all B2C E-Commerce sales made in Europe in 2011. Furthermore, B2C E-Commerce sales in Europe accounted for approximately 5% of the total retail market value in 2012.

B2C E-Commerce sales in the UK are expected to experience declining growth rates from 2013 on.

In Q1 2012, more than three-quarters of Internet users in France had ever Shopped Online

Holiday Accommodation, Other Travel Services and Event Tickets were the most purchased product/service categories by online shoppers in Spain in 2011. was leading in terms of unique visitors among B2C E-Commerce websites in Italy in May 2012, followed by and

Product Information:

These market reports inform top managers about recent market trends and assist with strategic company decisions

The authors provide secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.

The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.

The author's international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.

All research results delivered as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.

Companies Mentioned

- 3Suisses

- Amazon

- Apple



- Bonprix


- BuyVIP

- Carrefour




- ElCorteInglés

- Euronics

- Fnac


- Ikea






- Orange


- RueduCommerce


- Spartoo


- Vodafone

- and many more....

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: E-Business

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