Research and Markets: Pay-TV Operators Need To Implement Content Recommendation Solutions to Drive Loyalty and Revenue
Research and Markets (http://www.researchandmarkets.com/research/87hvxh/paytv_operators) has announced the addition of the "Pay-TV Operators Need To Implement Content Recommendation Solutions to Drive Loyalty and Revenue" report to their offering.
A poorly implemented content recommendation solution can actually do more harm than good, detracting from the user experience, rather than adding to it.
The amount of content available to most pay-TV subscribers has increased drastically within the last ten years, making it increasingly difficult for them to find the content that they want through traditional grid-style EPG interfaces. In this Viewpoint, we explain how implementing an effective content recommendation solution provides an opportunity for operators to improve the customer experience and, as a result, to reduce churn and increase revenue from on-demand services.
This Viewpoint provides:
- An overview of the key drivers for content recommendation solutions
- Brief case studies of operators that have implemented content recommendation, including FASTWEB, Orange in France and Virgin Media
- Recommendations to operators, including future possibilities for content recommendation solutions.
For more information visit http://www.researchandmarkets.com/research/87hvxh/paytv_operators