Market Overview

Four New Fashion Brands Sign On With Virtual Piggy


Virtual Piggy, Inc. (OTCBB: VPIG) announced today that it has signed agreements with four fashion companies: All The Above, As Is, Violet Love and Sub_Urban RIOT. These brands will soon feature Virtual Piggy's innovative safe youth payments technology.

All The Above offers high-quality, stylishly inspired clothing that fosters self-expression. Their ATA Inspired line creates clothing around an inspirational quote or concept and they print the inspiration on the inside so you never forget. They also support non-profit organizations through their ATA Gives 10% and ATA Gives 100% programs.

As Is clothing is created by Ayumi Shibata, an experienced designer from Tokyo, Japan. Clothing from their collections has been worn by Victoria's Secret Supermodel Marissa Miller and Miss America Lisa Marie Kohrs, and featured on the Kesha episode of Glee and a Lady Gaga music video (among others). The brand is offered in fashion boutiques worldwide.

Violet Love specializes in designer headbands. Upon launch in 2006, this stylish and affordable line won the Launched contest at Surf Expo, and has grown exponentially since. Violet Love headbands have been featured on national media, including The Today Show. The brand has also added printed hosiery, leggings and scarves to their collection. In 2012, the brand expanded its repertoire by launching a new self-titled L.A. label, Rebecca Michaels (named after the founder and owner).

Sub_Urban RIOT is a modern independent lifestyle apparel brand, offering Men and Women's casual-contemporary cut/sew capsule designs that include graphics, prints, basics, and specialty tops/bottoms. The brand is influenced by bicycle culture, the natural environment, cityscapes, and industrial design. Since 2006, their clothing has been featured on “It's Always Sunny in Philadelphia”.

“Adding these four strong fashion brands continues to build up our merchant base for apparel,” said Virtual Piggy Founder and CEO Dr. Jo Webber. “All The Above, As Is, Violet Love and Sub_Urban RIOT are four unique brands with exceptional product lines, offering our customers yet more options when using their Virtual Piggy account.”

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within a parent-controlled environment. The technology company delivers online security platforms designed for the Under 21 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children's Online Privacy Protection Act (“COPPA”) and similar international children's privacy laws. Virtual Piggy enables the Under 21 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control. The company is based in Hermosa Beach, CA and on the Web at:

About All The Above Clothing

ATA is dedicated to creating high-quality, stylish and innovative clothing that fosters self expression. ATA believes that fashion is one of the truest outlets for expressing oneself, and ATA aims to deliver fashion with a deeper meaning. All items are inspired by a quote, lyric, or concept and a creative, abstract design is developed. The artists explain how the inspiration turned into the design and print it on the inside of each item so that the wearer always remembers what the art stands for.

ATA is driven to supporting non-profits through fashionable, artistic and premium apparel. The heart of ATA is to support charitable efforts by providing an additional platform and revenue stream to build awareness and capacity for worthy causes. ATA supports non-profits through the ATA Gives 10% and ATA Gives 100% programs.

About As Is

An Alternative tribute to the classic vintage Americana with jersey based, ready to wear garments. The “As Is” aesthetic comes from ancient tribesmen and the shared American experience of its many people expressed by working fashion techniques of the past into current silhouettes. All As Is products are designed and constructed in the USA.

About Violet Love Brands, Inc.

Violet Love Headbands, named after Rebecca's love of her favorite color, developed from a desire to obtain what could not be found. After embarking on a search for a headband to suit her needs, Rebecca was left dumbfounded that nothing fit her vision. It was this experience that compelled her to design a headband collection in 2006. Later that year, Violet Love Headbands was announced the winner of the LAUNCHED contest at SURF EXPO, featuring the top 10 hottest new products. Realizing the potential of her design abilities, Rebecca resigned from her engineering position and looked forward – grasping the opportunities the fashion world offered.

Taking another bold and unexpected step just three years after launching Violet Love Headbands, Rebecca relocated to Los Angeles. The move brought about positive change and growth for Violet Love Headbands, including the addition of products such as printed hosiery, leggings, and scarves.

About Sub_Urban RIOT

Sub_Urban RIOT was founded in 2006 in Venice, CA as a fashion industry collective. The name comes from the idea of combining elements of everyday life that normally don't go together. Juxtaposition, and contradictory concepts when blended can create fun and interesting ideas.

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, and other filings with the Securities and Exchange commission and other public documents and press releases.

Public Relations
Sarah Hall Productions
Jenna Guarneri, 212-529-1598
Investor Relations
Peter Pelullo, 610-825-8805

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