Research and Markets: Digital Economy - M-Commerce Insights
Research and Markets (http://www.researchandmarkets.com/research/frtb77/digital_economy) has announced the addition of the "Digital Economy - M-Commerce Insights" report to their offering.
Mobile commerce is one of the hottest sectors right now and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks - convenience. The enormous success of smart phones is linked to the Apps which are available and increasingly commercial models will be linked to these apps - which will result in further spectacular growth in m-commerce. Please note, a separate report is available on the global e-commerce sector and is titled: Digital Economy - E-Commerce Insights.
- In late February 2012 Facebook announced it had partnered with a number of mobile operators in order to provide streamlined billing practices;
- BuddeComm sees the development of m-wallets as a major breakthrough for the m-payment sector and beyond, and could indeed be a game changer;
- In 2012 the term SoLoMo is being much discussed when referring to developments in the m-commerce sector.
2. Global m-commerce market
2.1 Mobile devices rise in popularity
2.2 M-commerce buzzword: SoLoMo
3. Key m-commerce sectors
3.1 NFC and M-Wallets
3.2 Mobile payments apps
3.4 Mobile money transfer services
3.5 Mobile auctions
3.6 Mobile location shopping and marketing
3.7 Mobile vouchers, coupons and loyalty cards
3.8 Mobile advertising
4. Still waiting for in-store m-shopping
4.1.1 Can m-payment services be profitable in developing countries?
5. Case studies
5.2 M-commerce in China
5.3 Case study: FeliCa in Japan
6. Related reports
Table 1 - Global m-commerce revenue - 2013; 2015
Table 2 - Worldwide smart phone mobile device sales by quarter - 2009 - Q1 2012
Exhibit 1 - Mobile devices tipping point
Exhibit 2 -Mobile Apps examples across various sectors
Exhibit 3 - M-Commerce - key developments
Exhibit 4 - Money transfer services
Exhibit 5 - Foursquare - 2012
Exhibit 6 - M-PESA
Exhibit 7 - China's dominant e-commerce site
For more information visit http://www.researchandmarkets.com/research/frtb77/digital_economy