Market Overview

Research and Markets: Global Beer Trends Report 2012: Global Beer Market Growth Increased Slightly In 2011 To 2.6%, but Global Demand Remains Depressed


Research and Markets ( has announced the addition of Canadean Ltd's new report "Global Beer Trends Report 2012" to their offering.

A detailed picture of the world beer market in an easily digestible format. Researched and published by Canadean.

Introduction and Landscape:

Why was the report written?

The 2012 Global Beer Trends Report published by Canadean covers historical and forecast global beer consumption trends, production, imports and exports data across 168 markets worldwide. The report is numbers based and available exclusively in Excel, allowing easier interrogation and manipulation of data.

What is the current market landscape and what is changing?

Global Beer Market growth increased slightly in 2011 to 2.6%, but global demand remains depressed due to the continued economic uncertainty. The gulf between emerging markets in Africa; Asia and Latin America (up 5%) and the developed markets of Europe and North America (down 0.4%) continues to widen

What are the key drivers behind recent market changes?

The Eurozone crisis and sluggish economic recovery in the US is dampening demand. This is amplifying the existing trend for consumers to migrate from beer to other categories in these markets. Relatively robust economic performance and young growing populations are fuelling demand in developing markets

Companies Mentioned

- A-B InBev

- Heineken

- SABMiller

- China Resources Enterprises

- Carlsberg Group

- Tsingtao

- Yanjing Brewery

- Modelo

- Molson Coors Brewing Company

For more information visit

Source: Canadean Ltd

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Beer

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