Market Overview

Hot Topics Recap: Breast Cancer Awareness Month 2012


The following releases focus on Breast Cancer Awareness Month 2012


PITTSBURGH--Pink Makes Green at Rivers Casino Source: Rivers Casino (Oct. 31, 5:58PM)

STAMFORD, Conn.--WWE® Universe Raises $1 Million for Susan G. Komen for the Cure® Source: WWE (Oct. 30, 12PM)

FORT COLLINS, Colo.--OtterBox & Denver Broncos Gear Up in Pink for Sunday Night Football Source: OtterBox (Oct. 26, 10AM)

CRANBURY, N.J.--AmeriHealth NJ Creates Interactive Breast Cancer Awareness Infographic Source: AmeriHealth(Oct. 25, 11:24AM)

RALEIGH, N.C.--DARA BioSciences Announces the U.S. Launch of Soltamox® (Oct. 22, 6:30AM)

RALEIGH, N.C.--DARA BioSciences Launches Soltamox®, First and Only Liquid Version of Tamoxifen Citrate Source: DARA BioSciences (Oct. 22, 6:30AM)

KeyBank Foundation and Susan G. Komen for the Cure® to Introduce Novel Community Health Program for Underserved Women in Indianapolis Source: Susan G. Komen for the Cure (Oct. 24, 10:55AM)

LOMA LINDA, Calif.--Loma Linda University Medical Center Expands Clinical Trial Eligibility for Proton Beam Treatment for Breast Cancer Source: Loma Linda University Medical Center (Oct. 22, 11AM)

Zakim Bridge Illuminated in Pink for The Breast Cancer Research Foundation® Founder Evelyn H. Lauder Source: The Breast Cancer Research Foundation (Oct. 18, 9:03AM)

CHALFONT ST. GILES, England--GE Healthcare Connects People through Music in Fight Against Breast Cancer with First Health Initiative powered by Spotify Source: GE (Oct. 18, 7:12AM)

PLANO, Texas--VuCOMP's M-Vu® Computer-Aided Detection (CAD) System Receives FDA Approval for Digital Mammography Source: VuCOMP (Oct. 18, 1:45AM)

DALLAS--Cleaning for a Reason Cleans Homes for Women in Cancer Treatment Source: P&G (Oct. 16, 10:35AM)

ROSEVILLE, Finds that While 12% of Women Will Develop Breast Cancer, 43% Lack Life Insurance Source: (Oct. 16, 4AM) is sponsoring Saks Fifth Avenue's, “Key to the Cure” Source: EBeauty (Oct. 15, 10:32PM)

ROGERS, Minn.--Archway Supports Carl's Jr. and Hardee's Stars for Heroes Charitable Initiative Source: Archway (Oct. 15, 1:44PM)

TUNBRIDGE WELLS, England--AXA PPP healthcare launches Facebook app to support those affected by cancer Source: AXA (Oct. 15, 5:49AM)

WASHINGTON--Personal Care and Beauty Companies Come Together to Support the Look Good Feel Better® Program During Breast Cancer Awareness Month Source: Personal Care Products Council Foundation (Oct. 12, 8:30AM)

MINNEAPOLIS--G&K Services Supports the Fight Against Breast Cancer Source: G&K Services Inc. (Oct. 11, 2PM)

CINCINNATI--Procter & Gamble, its Orgullosa Program and the League Against Cancer Partner in the Fight Against Breast Cancer and Empower the Community to Share the Gift of Early Detection Source: P&G (Oct. 10, 11AM)

SAN FRANCISCO--Free Mobile App to Help Fight Breast Cancer is Goal of HealthTegra Crowdfunding Campaign Now Live on MedStartr Source: HealthTegra (Oct. 9, 11:05AM)

SCOTTSDALE, Ariz.--Go Daddy Puts ‘Pedal to the Metal' to Fight Breast Cancer Source: Go Daddy (Oct. 9, 9AM)

MASON, Ohio--More Ohio Women Should Take Advantage of Breast Cancer Screening Source: Anthem Blue Cross and Blue Shield (Oct. 8, 4:04PM)

PHOENIX--Cigna HealthCare of Arizona Honors Breast Cancer Survivors at the Arizona Cardinals Breast Cancer Awareness Game Source: Cigna (Oct. 8, 12PM) Joins the Fight Against Breast Cancer Source: (Oct. 9, 10AM)

SAN DIEGO--BIOTONE Supports Council of Community Clinics in Fight Against Breast Cancer Source: BIOTONE (Oct. 11, 12:57PM)

CAMBRIDGE, Mass.--Acceleron and Collaborators Present Data on Potential Biomarkers for Metastatic Breast Cancer and Head and Neck Cancer at the "2012 Markers in Cancer" Conference Source: Acceleron (Oct. 11, 8:15AM)

CHARLOTTE, N.C.--Motorcyclist for Breast Cancer Causes Wins Two National Book Awards Source: Minverva Holdings (Oct. 10, 2:55PM)

FORT MYERS, Fla.--Associa Gulf Coast Supports American Cancer Society's Making Strides Against Breast Cancer Source: Associa Gulf Coast (Oct. 4, 2:23PM)

CHATTANOOGA, Tenn.--More breast cancer survivors returning successfully to work after short term disability leave Source: Unum (Oct. 4, 2:30PM)

BLACKFOOT, Idaho--Bingham Memorial Hospital Holds Seventh Annual Brake for Breakfast Event Source: Bingham Memorial Hospital (Oct. 4, 6:54PM)

SEAL BEACH, Calif.--Standup for the Cure Awarded Top Philanthropic Effort Honors by SUP The Magazine; Ambassador Zane Schweitzer Wins Battle of the Paddle–Distance SUP Overall 12'6” Division Source: Standup for the Cure (Oct. 4, 10:58)

MEDWAY, Mass.--Cybex Promotes Women's Fitness, Raises Funds for Breast Cancer Research in 4th Annual Pink Ribbon Run Source: Cybex (Oct. 4, 10AM)

FORT COLLINS, Colo.--OtterBox Promotes Strength in Numbers During Breast Cancer Awareness Month Source: OtterBox (Oct. 4, 10:00AM)

CINCINNATI Maite Perroni Joins Pantene Beautiful Lengths To Give Hope to Women Fighting Cancer Source: P&G (Oct. 4, 9AM)

FRAMINGHAM, Mass.--Gulf Oil Giving Foundation Supports Breast Cancer Research and Awareness Through National Collaboration Source: Gulf (Oct. 4, 9:00AM)

FREDERICK, Md.--Music & Arts Encourages Customers to Think Pink Source: Music & Arts (Oct. 4, 8:00AM)

SAN FRANCISCO--Razoo Highlights the Importance of Breast Cancer Awareness Month with New PinkGiving Campaign Source: Razoo (Oct. 3, 3:50PM)

RIDGEDALE, Miss.--C Spire Wireless Kicks Off PERCS with a PURPOSE: Using Its Rewards Program to Benefit Breast Cancer Research and Awareness Source: C Spire Wireless (Oct. 3, 10:55AM)

BOSTON--PUMA® Turns the Pitch Pink Source: PUMA (Oct. 3, 9:30AM)

KISSIMMEE, Fla.--The Ability to Kill Cancer is within Reach: Through Lifestyle Choices, Eliminate Chances of the Fatal Disease Source: Percepture (Oct. 3, 8AM)

NEW YORK--Macy's and The Breast Cancer Research Foundation® Fight Back with Pink Product Source: Macy's (Oct. 2, 9AM)

ST. PETERSBURG, Joins the Fight against Breast Cancer Source: (Oct. 2, 8:30AM)

NEW YORK--The Estée Lauder Companies' 2012 Breast Cancer Awareness Campaign Celebrates its 20th Anniversary and the Life and Legacy of Founder Mrs. Evelyn H. Lauder by Ringing The Opening Bell SM at the NYSE Source: The Estée Lauder Companies Inc. (Oct. 1, 4:27 PM)

ARLINGTON, Va.-- AvalonBay Associates Dedicate October to “Spirit of Caring” Source: AvalonBay Communities, Inc. (Oct. 1, 12:59 PM)

BOSTON--Health Dialog Makes Decision Aid Available for National Breast Cancer Awareness Month Source: Health Dialog (Oct. 1, 12:00 PM)

WASHINGTON--VA Leads Nation in Breast Cancer Screening Rates Source: U.S. Department of Veterans Affairs (Oct. 1, 11:23 AM)

NEW YORK--The Warnaco Group, Inc. Supports My Hope Chest for Breast Cancer Awareness Month Source: The Warnaco Group, Inc. (Oct. 1, 10:50 AM)

DALLAS--National Breast Cancer Awareness Month Honors Survival, Determination and Compassion of Those Fighting Breast Cancer Source: Susan G. Komen for the Cure (Oct. 1, 9:03 AM)

TAMPA BAY, Fla.--Rue Education Supports The Fight Against Breast Cancer Source: Rue Education (Oct. 1, 9:00 AM)

RANCHO CORDOVA, Calif.-- Health Net Federal Services Launches Breast Cancer Awareness Campaign Among Military Community Source: Health Net Federal Services, LLC (Oct. 1, 8:30 AM)

SOUTH SAN FRANCISCO, Calif.--Genentech's Trastuzumab Emtansine (T-DM1) Significantly Extended Survival in People With Aggressive Form of Breast Cancer Source: Genentech (Oct. 1, 8:00 AM)

NORTH ANDOVER, Mass.--Results of a Multi-Center Trial Demonstrates Superior Diagnostic Performance of the Aurora® 1.5T Dedicated Breast MRI System Over Whole-Body Breast MRI (Source: Aurora Imaging Technology Inc. (Oct. 1, 8:00 AM)

NEW YORK--National Breast Cancer Foundation Partners with Breastfeeding Brand – NUK® -- for First Time to Support Fight against Breast Cancer Source: NUK USA (Oct. 1, 8:00 AM)

BILLERICA, Mass.--EMD Millipore Provides Grant to The Breast Cancer Research Foundation Source: EMD Millipore (Oct. 1, 8:00 AM)

CHALFONT ST. GILES, England--GE Healthcare Mobilizes 'GE Global Pink Ribbons' to Support Breast Cancer Awareness Month Source: GE Healthcare (Oct. 1, 7:00 AM)

VIENNA--Updated Results from Phase 2b/3 GALAXY Trial Show Promising Improvement in Survival from the Addition of Ganetespib to Docetaxel in Second-Line Non-Small Cell Lung Cancer Source: Synta Pharmaceuticals Corp. (Oct. 1, 7:00 AM)

MEMPHIS, Tenn.--GTx Announces Sale of Fareston® Source: GTx, Inc. (Oct. 1, 6:55 AM)

CAMBRIDGE, Mass.--AVEO Announces Detailed Results of Exploratory Phase 2 Study Evaluating Ficlatuzumab in First-Line Patients with Advanced Non-small Cell Lung Cancer; New Data Presented at ESMO Source: AVEO Oncology (Oct. 1, 6:30 AM)

WASHINGTON--Susan G. Komen's “Honoring the Promise” Gala Honors Those Leading the Way to a Cure Source: Susan G. Komen for the Cure (Sept. 28, 8:00 AM)

LAKE CITY, Fla.--Shands Lake Shore Regional Medical Center Selects Radisphere as New Radiology Services Partner (Source: Radisphere (Sept. 28, 12:22 PM)

HOUSTON--Frontier Utilities' New Pink Power Plan Offers Savings and Ongoing Support for the Cure, Benefitting the Houston Affiliate of Susan G. Komen Source: Frontier Utilities (Sept. 28, 12:05 PM)

KNOXVILLE, Tenn.--Provectus Pharmaceuticals' Patent Application Published for Combining Local and Systemic Therapies for Enhanced Treatment of Cancer Source: Provectus Pharmaceuticals, Inc. (Sept. 28, 10:18 AM)

DALLAS--Susan G. Komen for the Cure® Board of Directors Elects New Board Members Source: Susan G. Komen for the Cure (Sept. 28, 9AM)

PITTSBURGH--Aerie and Bright Pink Team Up to Prevent Breast Cancer Source: American Eagle Outfitters (Sept. 27, 10:07AM)

NEW YORK--Fashion and Beauty Industry Come Together to Honor L'Oreal USA's Carol Hamilton and Hearst Magazines' Michael Clinton at 28th Annual DreamBall Benefitting Look Good Feel Better® and the American Cancer Society Source: Personal Care Products Council Foundation (Sept. 27, 9:15AM)

SEATTLE--NanoString Technologies Obtains CE Mark for PAM50-based Test for Breast Cancer Source: NanoString Technologies (Sept. 27, 7:30AM)

NEW YORK--The Estée Lauder Companies Kicks off the 20th Anniversary of Its Breast Cancer Awareness (BCA) Campaign and Honors the Life and Legacy of BCA Campaign Founder Mrs. Evelyn H. Lauder Source: The Estée Lauder Companies (Sept. 27, 6:03AM)

SEATTLE--The Cancer Genome Atlas (TCGA) Study Supports Power of Subtyping Breast Cancer by PAM50 Source: NanoString Technologies, Inc. (Sept. 24, 4:30PM)

DALLAS--Susan G. Komen Hails Breakthrough Findings of Komen-Funded Researchers Source: Susan G. Komen for the Cure (Sept. 24, 2:47PM)

NORWALK, Conn.--EMCOR Group, Inc. Construction Workers and Clients Wear Pink Hard Hats and Form Human Pink Ribbons in Visual Calls to Action to "Protect Yourself. Get Screened Today." for 4th Consecutive Year Source: EMCOR Group. (Sept. 24, 7:30AM)

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