Confusion About Cloud Services Holds Back Adoption by SMBs
A majority of small and medium businesses (SMBs) in the UK and US are unsure of cloud services or think they are only for large companies, thus missing out on the opportunity to increase productivity and stay more effectively in control of their IT security, new research from AVG Technologies reveals.
AVG Technologies (NYSE: AVG), the provider of Internet and mobile security to 128 million active users, conducted research among more than 1,000 SMBs in the UK and US to gain insights into their understanding and attitudes towards cloud services and IT security.
The study found just a quarter of SMBs had adopted some form of cloud services, while a similar proportion (22% in the UK and 17% in the US) thought cloud services were only for large companies. One-in-three SMBs (31% in the UK and 28% in the US) said they did not understand cloud services at all.
“The research highlights the need to educate SMBs about the benefits that the right cloud services could bring to their businesses,” said Gene Marks, a small business owner, author and columnist. “It is clear that SMBs are juggling the same challenges as their larger counterparts but are making complex technology decisions without the benefit of an IT department or outside expertise to guide them.”
More than three quarters of SMBs in both the US (77.3%) and UK (76.4%) say they are open to technology that makes their life easier, and are, in fact, dependent on large amounts of technology – over 95% of UK and US SMBs regularly use up to five pieces of technology in the course of their day-to-day work. Significantly, however, a substantial proportion of SMBs in the US (42%) and UK (52%) say they are dealing with IT issues, including security, themselves – and spending up to four hours a week in the process.
For those SMBs who have taken the plunge into cloud services, the most popular usage is sharing/collaboration tools (64%), storage (34%) and iPad/mobile apps (32%).
In addition to the lack of understanding of cloud services, other factors cited were cost (23% UK/21% US), lack of trust (17% UK/18% US), and the belief the services are too complicated (nearly 10% in both the UK and US).
“At AVG, we understand the SMB dilemma because several of us were SMBs ourselves. The benefits of cloud services don't have to be expensive solutions reserved for large companies with IT departments. AVG is dedicated to providing SMBs with tools - like AVG CloudCare - that makes it easy to deploy the IT management and security services to help them make the most of the cloud's flexibility and efficiency in an affordable way,” said Mike Foreman, General Manager, SMB at AVG Technologies.
Highlights of the SMB research findings include:
|Have heard about cloud services but do not understand them||31%||28%|
|Think cloud services are only for large companies||22%||17%|
|Are considering adopting in the next 12 months||21%||20%|
|Have deployed some form of cloud services||21%||25%|
|Deal with their IT themselves||52%||42%|
|SMBs who fear data breach/loss||18%||20%|
About the research
The research was carried out for AVG by Opinion Matters among 505 and 502 Business DM's in companies employing 1-100 employees in the UK and US.
AVG CloudCare is specifically designed for IT resellers and managed service providers to help them serve small business customers in an efficient way and increase profitability . AVG CloudCare is available exclusively via AVG resellers in North America, the UK and Ireland. To find out more and become an AVG CloudCare partner, go to www.avg.com/cloudcare.
About AVG Technologies (NYSE: AVG)
AVG's mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG's powerful yet easy-to-use software and online services put users in control of their Internet experience. By choosing AVG's software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 143 million active users as of June 30, 2012 and offers a product portfolio that targets the consumer and small business markets and includes Internet security, PC performance optimization, online backup, mobile security, identity protection and family safety software.
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MSLGROUP for AVG Technologies
Deepika Bharadwa, + 44 (0)20 7878 3210
Krause Taylor Associates for AVG Technologies
Betty Taylor, + 1 (408) 981-7551
Anne Marie McCauley