Market Overview

FatWallet's Black Friday Deal Finder Brings the Best Deals to Shoppers Online or In Store


FatWallet, the preferred online resource for millions of smart shoppers, kicks off the 2012 holiday season with a new resource for comparing and purchasing all Black Friday deals. On the heels of a 90% increase in retail sales driven through FatWallet in 2011 (vs. 2010), the Black Friday Deal Finder and iPhone/iPad™ app displays more than 30,000 sale items from all the top retailers through one simple interface. Sale items have already started posting and are all sortable by store, category, brand and price. Shoppers have a birds-eye view of the season's hottest products at their lowest prices and new details for adding exclusive savings via cash back, coupon codes, free shipping and rebates.

Screen shot from the Black Friday Deal Finder from FatWallet (Photo: Business Wire)

Screen shot from the Black Friday Deal Finder from FatWallet (Photo: Business Wire)

One of the most notable new features on the 2012 Black Friday Deal Finder gives shoppers the option to read and search actual retailer circulars online in the form of ad scans (sale ads from the newspaper in a digital format). Now traditional shoppers can view all store sales online, page-by-page, ahead of Black Friday and plan what they will buy. Sale items are interactive, displaying pop-ups for each deal's details, price and any associated coupon codes and/or available cash back rewards, with the majority of stores having increased cash back throughout the holiday season. They can also download ads as a PDF and share with friends and family.

“After a record setting November in 2011, we were compelled to add even more time-saving features and money-saving opportunities to this year's Black Friday experience,” said FatWallet President, Ryan Washatka. “Our shoppers deserve the best resources for breaking sales and bigger savings, whether on the web, or on their mobile devices. We think we've delivered that.”

Shoppers can click through any deal in the Deal Finder, taking them directly to the store for purchase (if available online), assuring they “get it now” before it sells out. FatWallet's Black Friday forum, Twitter @fwblackfriday and FatWallet blog all keep users up-to-date on breaking Black Friday news and insider holiday shopping tips. The Black Friday Deal Finder is accessible online at or on the go via the Black Friday iPhone and iPad App (free at the iTunes Store).

About FatWallet:

As the preferred online shopping resource for millions of smart consumers and home of the best Black Friday deals, works closely with 1,500+ retailers like HP, Newegg, and Walmart to publish special offers, discounts, coupon codes and Cash Back rewards to its members. The much celebrated FatWallet forums represent the pulse of an evolving online marketplace where deal hunters gather to share and learn. FatWallet is owned by Performance Marketing Brands (PMB) who owns and operates the world's most rewarding shopping programs. Through its family of distinct websites and reward programs,, and, PMB users can get a great deal and earn money back every time they shop. PMB shoppers are expected to spend over $1.5 billion through PMB's websites and shopping programs. To learn more, visit

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Grayling Connecting Point for FatWallet
Deanna Siste, 415-442-4020

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