Market Overview

Research and Markets: Brazil - Mobile Market - Overview, Statistics and Forecasts


Research and Markets ( has announced the addition of the "Brazil - Mobile Market - Overview, Statistics and Forecasts" report to their offering.

Brazil's mobile market is the sixth largest in the world, the country being home to more than one third of all mobile users in Latin America and the Caribbean. Thanks to the rules attached to the 3G licences auctioned in December 2007, almost all of Brazil's municipalities receive mobile services.

Mobile penetration looks set to reach approximately 145% by end-2012, with the number of subscribers increasing by 19% annually. Nevertheless, mobile subscribers owning multiple SIM cards are pushing up penetration figures, hiding the fact that many Brazilians have no mobile phone at all.

After lagging behind the rest of the region, Brazil's SMS market took off in 2011, when text messaging rose by almost 69%. The increase was mainly due to the new competitive pricing models and packages offered by operators.

Mobile broadband has become a major option for internet access in Brazil, as it is available in many areas that have no fixed broadband coverage.

Accompanied by key market statistics and analyses, this report provides an overview of the mobile voice and data market. It also contains scenario forecasts for the years 2015 and 2020.

Key Developments:

- Vivo is shutting down its CDMA network by mid-2012

- the first MVNO authorisations have been issued to Sermatel, Porto Seguro, and Sisteer of France

- Sky Brasil has launched 4G services in Brasilia using TD-LTE technology

- Anatel is holding a 4G/LTE auction in the first half of 2012 and a 3.5GHz spectrum auction in the second half of 2012

- the government wants all major cities to have 4G services before the 2014 FIFA World Cup

Key Topics Covered:

1. Synopsis

2. Overview of Brazil's mobile market

2.1 Mobile statistics

2.2 Average revenue per user (ARPU)

3. Regulatory issues

3.1 Number portability (NP)

3.2 Mobile spectrum allocation and concession areas

3.2.1 2G

3.2.2 3G

3.2.3 4G

3.3 Mobile virtual network operator (MVNO)

4. Mobile technologies

4.1 Analogue

4.2 Second generation (2G) mobile

4.3 Third generation (3G) mobile networks (UMTS)

4.3.1 Start of 3G services

4.3.2 Developments

4.4 Fourth generation (4G) mobile

4.4.1 Long-term evolution (LTE)

4.5 Mobile handsets/smartphones

5. Mobile voice services

5.1 Prepaid cards

6. Mobile messaging

6.1 Short message service (SMS)

6.2 Multimedia messaging service (MMS)

7. Mobile broadband

8. Mobile content and applications

8.1 Gaming

8.2 M-banking

8.3 M-commerce

9. Mobile satellite

10. Forecasts - mobile market 2015; 2020

10.1 Scenario 1 - higher mobile market growth

10.2 Scenario 2 - lower mobile market growth

10.3 Notes on scenario forecasts

Companies Mentioned

- Algar/CTBC Telecom;

- SercomtelCelular

- Claro

- Nextel Brasil

- Oi

- Porto Seguro

- Sermatel

- Sisteer

- Sky Brasil

- TIM Brasil

- TelefônicaBrasil/Vivo

For more information, including full table of contents, please visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Wireless

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