Market Overview

Research and Markets: Italy - Mobile Market Insights, Statistics and Forecasts


Research and Markets ( has announced the addition of the "Italy - Mobile Market Insights, Statistics and Forecasts" report to their offering.

Italy's vibrant mobile market is supported by a large population receptive to new technologies. The popularity of multiple-SIM use has led to a mobile penetration rate far above the European average. The market is dominated by three operators, while a fourth, 3 Italia, has struggled to make a profit or significantly expand its customer base. All four providers operate 3G networks, while investments in network upgrades have provided rich opportunities for mobile data use among consumers. A trial SCDMA network launched in late 2008 has added to the mix.

This report provides an analytic overview of Italy's mobile market, including the latest statistics, the key regulatory issues and the growth of mobile data services. It also profiles the major providers and the likely impact of emerging technologies on their strategies for coming years, and provides ARPU and 3G forecasts to 2015.

Key Developments:

- Regulator extends 3G licences to 2029 and GSM licences to 2027

- Vodafone introduces Booster femtocell unit, TIM contracts NSN for 7,000 LTE base stations

- mobile market value falls to an estimated 17.4 billion in 2011

- TIM to close mobile TV service

- 3 Italia signed a seven-year managed services contract with Ericsson

- Digi Mobil launched mobile services tailored to Romanians in Italy

- regulator proposes lower MTRs to 2015

- spectrum auction opens up LTE sector and delivers 3.945 billion for the government

- MVNO customer base exceeds four million

Key Topics Covered:

1. Synopsis

2. Overview of Italy's mobile market

2.1 Mobile statistics

2.2 Operator market shares

3. Regulatory issues

3.1 Spectrum regulations and spectrum auctions

3.2 Roaming

3.3 Network sharing

3.4 Mobile Number Portability (MNP)

3.5 Mobile termination

3.6 Fixed-mobile convergence (FMC)

4. Mobile technologies

4.1 Digital

4.2 Third Generation (3G) mobile

5. Major mobile operators

5.1 3 Italia

5.2 TIM

5.2.1 Network contracts

5.3 Vodafone Italy

5.4 Wind

5.5 MVNOs

6. Mobile voice services

6.1 Prepaid

7. Mobile Messaging

7.1 Short Messaging Service (SMS)

7.2 Multimedia Messaging Services (MMS)

8. Mobile data services

8.1 Overview

8.2 General Packet Radio Service (GPRS)

8.3 High-Speed Packet Access (HSPA)

8.4 Evolved HSPA (HSPA+)

8.5 Long-term Evolution (LTE)

8.6 Femtocells

8.7 Mobile TV

9. Mobile content and applications

9.1 Location-based services

9.2 Mobile banking/ticketing

9.3 Payment services

10. Forecasts

10.1 Forecasts - Mobile ARPU - 2009 - 2015

10.2 Forecasts - UMTS subscribers - 2009 - 2010; 2015

10.3 Notes on scenario forecasts

Companies Mentioned

- 3 Italia


- Vodafone

- Wind

For more information visit

Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Wireless

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