Market Overview

In Campaign's Final Week, Obama Leads Romney Among 'Likely' Voters in Iowa and Colorado, According to New CallFire Polls


In the crucial swing states of Iowa and Colorado, President Barack Obama leads Mitt Romney among “likely” voters and registered voters, according to two new CallFire polls. In the Hawkeye State, the President is ahead by a 50 percent to 47 percent margin with both groups. In Colorado, Obama maintains a one-point edge with registered voters and “likely” voters, 49 to 48.

The Iowa poll, conducted this week via cell phones and landlines, reached out to 1,082 registered voters and 891 self-described “likely” voters throughout the state. Of the total sample, 33 percent of “likely” voters identified with the Democratic Party, 31 percent with the Republican Party, and 35 percent listed themselves as “independent.” Among registered voters, 33 percent identified with the Democratic Party, 31 percent with the G.O.P. and 35 percent as independent.

The Colorado poll, also conducted this week via cell phones and landlines, reached out to 927 registered voters and 839 self-described “likely” voters throughout that state. Of the total sample, 34 percent of “likely” voters identified with the Democratic Party, 32 percent with the Republican Party, and 33 percent listed themselves as “independent.” Among registered voters, 34 percent identified with the Democratic Party, 32 percent with the G.O.P. and 33 percent as independent. In both polls, the margin of error among registered voters is +/- 3.1 percent; among likely voters, the margin is +/- 3.4 percent.

Using SmartVAN data and CallFire telephone services, the polls build on the recent partnership between CallFire and NGP VAN that provides state-of-the-art voice broadcast and automated survey functionality to Democrats and progressives. CallFire (, a leader in voice and text communication solutions that help companies and organizations grow, teamed with NGP VAN (, the technology provider used by virtually every Democratic candidate and progressive group conducting a field campaign, including President Obama's organization.

In addition to the overarching question of presidential preference by the sample population, the CallFire polls probed various issues and attitudes among Iowa and Colorado voters:

  • When asked which candidate would be better for women's issues, 61 percent of “likely” voters in Iowa said President Obama while 36 percent named Gov. Romney. In Colorado, 64 percent of “likely” voters named the President, 33 percent Gov. Romney.
  • When asked, “Do you think you are personally better off today than you were at the end of George W. Bush's term?” 52 percent of “likely” voters in Iowa answered “better off” and 33 percent answered “worse.” In Colorado, 46 percent responded “better off,” while 39 percent answered “worse.”
  • In response to the question, “Do you think that President Obama's medical reforms will ultimately raise, lower, or leave medical costs unaffected?” 41 percent of “likely” voters in Iowa said that it will raise costs, while 47 percent said it would lower them. In Colorado, 39 percent said costs would rise; 44 percent said that costs would drop.
  • When asked to assess responsibility for “being obstructive to the economic recovery,” 51 percent of “likely” voters in Iowa put the onus on “Republicans in Congress,” while 42 percent blamed the Obama Administration. In Colorado, 48 percent cited the Republicans in Congress, 42 percent the Administration.

With the campaign in its final week, candidates and issue campaigns across the U.S. are using the CallFire platform, now fully integrated to provide reliable, affordable voice communications and constituent outreach. These campaigns are currently conducting voter identification and persuasion, grassroots fundraising, rally crowd building, volunteer recruitment, get out the vote (GOTV), and other activities.

In addition to fueling campaign outreach to voters across the U.S. and in the key swing states, such as Iowa and Colorado, CallFire has conducted a series of surveys. These surveys measure voter pulse points and offer a broader “voice” to the public through CallFire's telephony-based communications that are helping to “democratize” and mobilize American voters in an entirely new way.

Seated at the intersection of technology and politics, these telephony-driven voter surveys are a part of the spectrum of offerings from CallFire and NGP VAN. But they represent just a fraction of the grassroots juggernaut in play this fall. Through its state-of the art telephony-based voice and text communications services, CallFire is able to offer the same voter outreach tools, available to the Obama campaign, to thousands of other national, state and local campaigns.

About CallFire

Based in Santa Monica, Calif., CallFire ( simplifies telephony, making sophisticated, expensive carrier class telecom capabilities available through an affordable, easy-to-use GUI and API platform. Any business, from start-up to enterprise, can reach its customers on any device, over voice or text, using CallFire's massively scalable, cloud telecom platform. CallFire products include Voice APIs, Business Text MessagingVoice Broadcast, Local Phone NumbersCall TrackingIVR, Power Dialing for agents and more. Call analytics enable CallFire's 50,000 users to reach customers more often using text marketingvirtual numbers, auto dialers and mobile messaging.

Edge Communications, Inc.
Ken Greenberg
(323) 469-3397

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