Market Overview

Hong Kong Day at American Film Mart Takes Place Today

Events to Spotlight Hong Kong's Co-Production Strengths

Hong Kong, Nov 1, 2012 - (ACN Newswire) - For the third consecutive year, the American Film Market (AFM) and the Hong Kong Trade Development Council (HKTDC) will jointly present "Hong Kong Day" at the 2012 American Film Mart (AFM). Taking place Thursday, November 1, Hong Kong Day will feature a day-long series of events spotlighting the benefits of co-producing in Hong Kong. AFM Managing Director Jonathan Wolf and HKTDC Assistant Executive Director Raymond Yip made the announcement today.

"Hong Kong Day" will highlight the city as Asia's co-production center, focusing on what the international film community will gain by partnering with Hong Kong companies. Hong Kong Day activities will kick off with an opening ceremony and ribbon-cutting at the entrance of Loews Hotel. It will also include a seminar on co-producing in Hong Kong and the China market and an evening cocktail reception for invited guests. Premiere film screenings by Hong Kong companies will also be held.

"Hong Kong's legendary film industry coupled with its free trade agreement with Mainland China, the Closer Economic Partnership Arrangement (CEPA), make Hong Kong unique and inviting for global producers," Mr Wolf said. "We welcome Raymond Yip and all our friends at the HKTDC and look forward to learning more about Hong Kong co-productions and what we can expect in the future."

"Hong Kong's film industry has the experience, the regulatory blessing and the all-important contacts to help US filmmakers make the most of the emerging mainland China opportunities," said Mr Yip. "We invite everyone from the American Film Mart to visit us at the HKTDC Hong Kong International Film and TV Market, better known as FILMART," he added. Next year's FILMART will take place March 18-21, at the Hong Kong Convention and Exhibition Centre.

Movies presented by Hong Kong film companies on Hong Kong Day are:
- The Four, from Easternlight Films
screening at Criterion 4, 9am
- The Assassins, from Easternlight Films
screening at Criterion 6, 3pm
- Cold War, from Edko Films Ltd
screening at Broadway 3, 3pm
- Diva, from Emperor Motion Pictures
screening at AMC Santa Monica 4, 3pm
- Echo Planet, from Golden Network Asia Ltd
screening at Criterion 1, 3pm
- Yugo and Lala, from Golden Network Asia Ltd
screening at Broadway 2, 5pm

For details of all Hong Kong screenings at AFM, please visit:

November 1, 2012

Opening Ceremony (ribbon cutting)
Time: 9:30am
Venue: Main Entrance, Loews Santa Monica Beach Hotel
Details: No RSVP required; all guests welcome

"Hong Kong: Your Ideal Co-production Partner and Gateway to the China Market"*
- Zhou Tiedong, President, China Film Promotion International(CFPI)
- Yvonne Chuang, Senior Vice President & General Manager,
Tomson International Entertainment Distribution Ltd.
- Janet Yang, President, Janet Yang Productions
- Tracey Trench, President, Tracey Trench Productions
Time: 2:30pm-4pm
Venue: Venice Room, Loews Santa Monica Beach Hotel
Details: No RSVP required; open to all AFM badge-holders (capacity: 100)

Hong Kong Reception
Time: 5:30pm-7:30pm
Venue: Ocean & Vine Restaurant, Loews Santa Monica Beach Hotel
Details: Invitation only

Hong Kong Companies at AFM 2012

Company Office
All Rights Entertainment Loews - 328
China 3D Digital Distribution Ltd Loews - 309
Distribution Workshop Loews - 611 & 615
Easternlight Films Loews - 729
Edko Films Ltd Loews - 452
Emperor Motion Pictures Loews - 529
Fortissimo Films Le Merigot - 220
FILMART - HKTDC Loews - fifth-floor atrium
Golden Network Asia Ltd Loews - 437
Media Asia Distribution Ltd Loews - 517 & 519
Mega-Vision Pictures Ltd Loews - 534 & 536
Mei Ah Entertainment Group Ltd Loews - 532
Pegasus Motion Pictures Distribution Ltd Loews - 660
Star Alliance Movies (HK) Co, Ltd Loews - 327
Universe Films Distribution Co, Ltd Loews - 451

For more information and to register, visit or call +1-310-446-1000. Facebook: ; follow @AFMOFFICIAL on Twitter.

About the HKTDC

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: . Follow us on Twitter @HKTDC.

About the AFM

The business of independent motion picture production and distribution reaches its peak every year at the American Film Market, Oct 31-Nov 7, 2012. The global film industry converges in Santa Monica for eight days of deal-making on films in every stage of development and production, as well as screenings, conferences, networking and parties.

With 8,000 industry leaders from more than 70 countries, 700 screenings and the industry's largest Conference Series, AFM is the pivotal destination for independent filmmakers, directors, distributors, financiers, industry executives, producers, talent, writers, the international media and all those who provide services to the worldwide motion picture industry. The AFM is produced by the Independent Film & Television Alliance, the global trade association of the independent motion picture and television industry and the voice and advocate for independents worldwide. Visit and .

Corporate Communication Department
Joe Kainz
Tel: +852 2584 4216

Source: HKTDC

Copyright 2012 ACN Newswire. All rights reserved.

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