Market Overview Responds to Google's Mobile App Analytics Improvement.


Google releases information about new features added to its mobile analytics.

(PRWEB UK) 31 October 2012

The power of mobile internet browsing and app use is undeniable strong. The ever expanding mobile application marketplace is more than 600,000 and 80% of marketers are looking to increase emphasis on mobile apps by next year. Google's Mobile App Analytic offers a way to track and understand the pattern of your users and how they are operating your app. Google has described the new Android and iOS analytic app as ‘Really easy to implement' yet still ‘powerful.'

New features include an app version report which can categorise users into sectors and can be used to see additional areas such as upgrades and versions installed, and a custom dimensions structure which allows insight into app activity. The app is available to download and install for free and has been met with great success.

Ben Austin, CEO of responded to the recent release from the search engine giant, ‘Mobile use is the future. There are a growing number of people who do not even own laptops and personal computers anymore; their smartphone is the only way they browse. Tracking and understanding the way they use this and their behaviour whilst on apps is fundamentally important, such information can allow developers to improve the experience and usability of apps and result in an even better app and online mobile experience.'

As SEO specialists is anticipating the move to mobile and the impact that this will have on search rankings and search engine optimisation of websites. Influential sites such as Google+, Twitter and Facebook are increasingly becoming more present on page one as external connections for big brands. brings effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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