Market Overview

Kent Huffman Details 8 Essential Elements of Social Media Marketing Success in New Book


Accomplished Marketing Executive Collected Insights from More than 150 Innovators in Writing 8 Mandates for Social Media Marketing Success

Dallas, TX (PRWEB) October 31, 2012

Nine out of 10 companies are using social networks in their marketing, but who is getting it right and what are they doing? Those are the questions marketing executive Kent Huffman set out to answer with his new book, 8 Mandates for Social Media Marketing Success: Insights and Success Stories from 154 of the World's Most Innovative Marketing Practitioners, Authors, and Professors.

“Much has been written about social media marketing,” Huffman said. “But about a year ago—as I was searching for information on the behavioral traits of brands and individuals who have been successful in marketing their companies or themselves using social media—I couldn't find much quality content. That's when I decided to publish a book about it.”

Instead of relying solely on his own extensive experience in marketing and social media, Huffman sought the perspectives of dozens of other leaders and innovators in the social media marketing world. The result is a book very different than those put out by self-styled gurus. 8 Mandates for Social Media Marketing Success is full of compelling insights and real-life success stories from the very people who made them happen.

A host of iconic B2C and B2B brands are featured in 28 success stories, including Adobe, AT&T, Cisco, Emerson, Frontier Airlines, Gatorade, IBM, Kimberly-Clark, Motorola, and Wounded Warrior Project. There also are comments from dozens of Chief Marketing Officers at large and small companies, best-selling marketing book authors, and marketing professors at leading universities, such as Boston College, Duke, Harvard, Michigan State, NYU, Purdue, Rutgers, Syracuse, TCU, Texas A&M, Texas State, and UCLA.

The foreword was written by Dr. William J. Ward, Social Media Professor at Syracuse University, and the afterword was written by Liz K. Miller, Vice President of Programs & Operations at the CMO Council. Eric Fletcher, Chief Marketing Officer at McGlinchey Stafford, authored mandate #8.

"Kent Huffman found a void in the market and filled it masterfully,” said Teri Lucie Thompson, Chief Marketing Officer at Purdue University. “A careful curator of content, Kent documents best practices in social media marketing and captures actionable insights from some of the sharpest minds in social media. 8 Mandates for Social Media Marketing Success provides inspiration and plenty of customizable blueprints. Read it and tweet!"

8 Mandates for Social Media Marketing Success is published by C-Suite Press. It is available October 31 on By the end of November, it will also be available on,, and at many local bookstores around the world. Details can be found at

About Kent Huffman
Kent Huffman is an accomplished marketing and customer experience executive. He is the founder and Co-Publisher of Social Media Marketing Magazine and co-author of Maximizing Your Marketing Efforts: Leading CMOs on Overcoming Budget Constraints, Positioning Your Brand, and Harnessing Creativity. Huffman also is the co-founder of the CX|M Institute and sits on the Customer Experience Corporate Advisory Board for the CMO Council. Very active in social media, he created #MarketerMonday on Twitter. Huffman has a bachelor's degree in marketing from Texas State University and is accredited as a Certified Business Communicator (CBC) by the Business Marketing Association. He can be reached at 972.407.9191,,, and

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