Market Overview

180Fusion Launches Comprehensive PPC Management Solution for Small and Medium-Sized Businesses


180Fusion Brings to Market a Proprietary PPC Conversion Optimizer to Maximize Client ROI. 180Fusion Awarded #1 Firm in North America and Top 5 in Global SEO.

Ladera Ranch, CA (PRWEB) October 31, 2012

180Fusion, an industry leader in providing professional SEO and PPC Management services, has launched a comprehensive pay-per-click bid management and return on investment (ROI) tracking system for small to medium-sized businesses. By combining this new PPC Management platform to manage pay-per-click search engine keyword bids, along with dedicated account management, marketers can now maximize the advantages of technology and PPC professionals for customized plans with the best possible results on advertising spend.

180Fusion has delivered stellar results by turning around our online presence since taking over our PPC Management and SEO strategy. After trying with other vendors and not getting what was desired, we switched to 180Fusion and are thrilled with how quickly we have obtained the #1 Ranking on Google for our top keyword in Mexico and has us also ranking for our other strategic markets in the United States. Most importantly, we now have an integrated search strategy that supports our valued brand as the leading international firm in our industry,” said 180Fusion client, Sarah McNeilly, Vice President of The World Protection Group Inc.

Identifying where and how to spend money that has been budgeted for PPC Management can be complicated for many businesses. It is difficult to know exactly how often a keyword will be searched or an ad will be clicked. The return from campaigns can also vary depending on season, popularity, and even time of day. Although businesses can sometimes feel as though they are dependent on the whims of the consumer, comprehensive bid management software that takes advantage of the algorithms with automation and the expertise of a dedicated PPC Management professional can help improve return on investment to maximize the cost per lead and customer acquisition.

The comprehensive PPC Conversion Optimizer technology from 180Fusion takes advantage of historical information and tools to give the 180Fusion certified consultants the best available data for each campaign. Along with these tools, 180Fusion certified PPC Management analysts are able to monitor performance and expand campaigns, while reviewing budgets and adjusting spend in reaction to consumer activity and changes in the marketplace.

As online activity and transaction volume continues to increase on leading search engines such as Google, paid search has become increasingly challenging to optimize without best-in-class technology and professional management. With the use of PPC Management technology, 180Fusion drives an increase in ROI by focused on return on ad spend (ROAS), cost per lead (CPL) reduction, and lowering the overall cost per acquisition (CPA). With the help of dedicated account management to each 180Fusion account, this optimization framework can be easily customized to meet the unique needs of any business.

About 180Fusion
180Fusion helps companies increase sales, build brand awareness, generate qualified leads, and expand market share by taking full advantage of the internet. It is the gold standard for Search Engine Marketing. Its suite of services include: National and Local SEO Services, PPC Management, Reputation Management, and Social Media Marketing to help thousands of small and medium sized companies succeed online. 180Fusion is a trusted business partner to its customers, offering expert insight, best-in-class services, and continuous innovation to address emerging challenges. The company is headquartered in Ladera Ranch, California with regional offices across North America. For more information, visit and

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