Market Overview

B2B Marketing and PR Firm KC Associates Announces New Integrated Online Visibility Consulting Service Called Web Presence Optimization (WPO)


Ground-breaking approach to online marketing is supported by proprietary key performance metrics.

Minneapolis, MN (PRWEB) October 31, 2012

Independent b2b marketing, public relations and web presence optimization (WPO) firm KC Associates (KCA; announced today that it is offering to clients a new and innovative approach to maximizing online visibility based on the firm's ground-breaking Web Presence Optimization (WPO) framework.

Web Presence Optimization is the combination of public relations, content marketing, search engine optimization (SEO), search engine marketing (SEM), marketing communications and social media with the goal to make a company as ubiquitous as possible, with relevant content, everywhere online that prospective customers are looking when they're searching for b2b products and services. The firm has published The WPO Framework: A White Paper that describes the model in detail.

“Online marketing has ballooned to be extremely complex,” said KCA principal Kirsten Chapman. “Unfortunately, if you don't have expertise in all areas of marketing and PR today, you're bound to fall behind. Our clients value the fact that we have an integrated view of how to use the Web and have the ability to help them maximize it. They don't have to hire two or three agencies to keep ahead of the curve.”

As part of its WPO consulting work, KCA also has developed proprietary key performance metrics as a way to measure the progress of its WPO efforts. Measurement is critical to the success of any optimization process, like search engine optimization (SEO) for example.

Chapman says clients can save thousands of dollars a month by being able to view and manage their web presence as a single strategy supported by one agency. This single, comprehensive view keeps a team in alignment about next steps, what to do more of, what to drop, and what to do differently.

About KC Associates, LLC
Since 1988, KC Associates (KCA) has provided marketing and public relations services exclusively for b2b companies. In 2012, the firm began offering first-of-its-kind web presence optimization (WPO) consulting. Unlike traditional agencies, KCA is a virtual organization composed of seasoned marketing, PR, website, and WPO professionals, each with 10 or more years' experience. KCA's services span the entire market development spectrum —from go-to-market planning and messaging to reasonably priced content, online, and general marketing, as well as PR, lead generation, and WPO.

Clients have included small-to-midsize private and public, and domestic and international companies that sell b2b and other considered-purchase products and services.

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