Market Overview

Alabama Farmers Federation Adds "Everyday Extras" Discount Program to Member Benefits


Partnership with Access Development gives federation members discounts at more than 185,000 Local and National Businesses.

Montgomery, Alabama (PRWEB) October 31, 2012

The Alabama Farmers Federation and Access Development have partnered to create Everyday Extras, a high-value discount program that will help Federation members save hundreds annually on the purchases they make every day.

Everyday Extras features deals of up to 50% off at more than 185,000 restaurants, retailers, and more throughout Alabama and nationwide. The program also features thousands more “show your phone” mobile deals that can be accessed anywhere and redeemed from a smartphone at the point of sale. The Everyday Extras program is available immediately to Federation members free of charge through the benefits section of

“Everyday Extras has been created directly in response to member feedback and needs,” says Jerry Newby, president of the Alabama Farmers Federation. “It transforms our benefits program into something members will look to daily for discounts and savings. The best part is they'll be able to cover the costs of membership in just a few coupon redemptions.”

The program was custom built for the Alabama Farmers Federation by Access Development, who oversees the nation's largest private discount network. Access works with a number of similar associations across the country, helping them retain members and increase engagement.

“The challenge many organizations face today is having member benefits that clearly communicate value on a consistent basis,” says Dave Cook, Access Development vice president of corporate sales. “We're excited to work with the Alabama Farmers Federation to deliver truly relevant benefits that can make a difference in their members' lives.”

For more information about Access Development and the nation's largest private discount network, please visit or follow us on LinkedIn at

About Alabama Farmers Federation
Alabama Farmers Federation, a member of the American Farm Bureau Federation, is the state's largest farm organization with more than 370,000 members. Created by farmers, led by farmers and dedicated to serving farmers, the Federation promotes the economic, social and educational interests of Alabamians. Federation leaders founded Alfa Insurance in 1946 to provide fire protection for rural residents. Alfa has grown into a top-rated insurance company with more than a million policies. For more information, please visit

About Access Development
For over 25 years, Access Development has helped financial institutions and other groups connect with their customers and build revenue, loyalty and retention through custom rewards and discount programs. The company's discount network of over 300,000 locations and national brands is America's largest, providing discounts of up to 50% on everyday items to millions of members. For more information on Access, please visit or follow us on Twitter and LinkedIn.

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