Market Overview

GMR Web Team Enhances Its Services By Specializing in Responsive Web Design


Internet Strategy, Marketing and Development Firm GMR Web Team has reworked its website development services and now focuses on responsive web design for its clients.

Orange County, CA (PRWEB) October 31, 2012

GMR Web Team, a leading Internet strategy, marketing and development firm, now specializes in responsive web design for its clients. Catering to the growing mobile market, a website with responsive design adapts to the device it is being accessed on to enhance the overall user experience.

As smartphones, tablets and other mobile devices continue to rise in prominence, and recent studies projecting that more users will access the Internet on mobile devices than PCs by 2015, GMR Web Team has shifted its focus in website design to adapt to market trends and user preferences. Instead of having multiple websites for various devices, the company's clients will now have only one, which will adapt to the screen of every device it is being access from.

This ensures familiarity, better usability and ultimately increased sales because:

  •     Users will be familiar with one website, no matter how they are accessing it
  •     Visitors can navigate the site however they choose
  •     There is no need for reduced content as there is on mobile websites
  •     Content only needs to be published once, allowing for better lead tracking and conversions

GMR Web Team is also using it as a tool for their Search Engine Optimization and Local Search Marketing strategy because their clients will now have only one website with one set of links, instead of multiple websites with multiple sets of links. This also helps increase website speed and decrease myriad website maintenance inconveniences.

“We've been discussing implementing responsive web design for the past couple of months, but we wanted to make sure we had everything nailed down before we started offering it,” explained Ajay Prasad, Founder and President of GMR Web Team. “Since websites are a vital extension of all businesses, we are even taking it a step further by adding elements of creditability to our clients' sites through authorship and schema markups. We now design all of our clients' websites to be responsive to all devices out there, and in the past month we have already seen remarkable results both in terms of leads and conversions.”

About GMR Web Team
GMR Web Team is under the umbrella of Global Marketing Resources, LLC, a marketing-focused Orange County website design company, actively involved in website design, web marketing, and website maintenance. Global Marketing Resources has been focused on helping small businesses market their products since its inception in 2001. The company started to focus on the website needs of small businesses in 2003 and designs turnkey websites, manages it and provides web marketing support.

Headquartered in Tustin, CA, Global Marketing Resources has a development and marketing team of over 40 employees.

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