Market Overview

Urban Humanitarian Projects (UHP) Plans to Launch a Unique Literacy Program


UHP's Urban Santa Project will be delivering age appropriate books to children this Christmas and motivating them to read regularly.

New York, NY (PRWEB) October 31, 2012

Urban Humanitarian Projects (UHP) hopes to promote literacy among inner city children through their Urban Santa Project (USP) this holiday season.

Urban Humanitarian Projects (UHP) announced today that the organization's Christmas charity event, Urban Santa Project (USP) will have a new goal starting this year. Over the past three years, Urban Santa and his team of volunteer elves delivered over 1500 personalized gifts to under-served children in New York and New Jersey. Starting this Christmas, in addition to delivering gifts, UHP will be focusing on improving literacy among inner city children by starting an innovative reading club.

This Christmas, UHP's Urban Santa team will be partnering up with local organizations to hand deliver packages that contain age appropriate children's books. The team will be making the deliveries during each organization's holiday party or on Christmas morning. Along with each book, each child will receive a postcard that is stamped and address to "Santa's office". The children will be encouraged to write to Santa about their thoughts on the story they read. UHP's Santa and his helpers will go through each postcard and mail another book to the child with a personal message. This cycle will continue throughout the year in hopes that the children will read regularly.

“We are very excited about this new initiative because it will allow the Urban Santa Project to have a long term impact on the lives of the children,” said Whitney Lieb, one of the coordinators for the program.
This new initiative will also include a method of tracking the impact UHP is having on the community. Each postcard included with the book will include a unique number that identifies the student. Urban Santa team will use these numbers to keep track of how many books each of the children are reading throughout the year. The system will also ensure that the elves do not accidentally mail a duplicate book to the children.
UHP is currently preparing to launch the fundraising campaign and a book drive for this year's event. Individuals or businesses who are interested in contributing or volunteering for Urban Santa Project are invited to contact the team directly via email (santa [at] More information will be posted on the Urban Santa website shortly.

Urban Humanitarian Projects (UHP) is a student-run non-profit 501(c)3 charitable organization founded by St. George's University medical students (Grenada, West Indies) completing their medical training in New York City. UHP's mission - to improve the education, healthcare, and quality of life of the underprivileged – is supported by working with established charities throughout the United States and abroad to make a positive impact in the lives of disadvantaged children and adults. UHP past projects include the annual Urban Santa Project - Christmas day gift delivery, GURUS High School Mentorship Project, and a semi-annual video game tournament fundraiser event which raised over $100,000 for humanitarian projects worldwide. The organization's tax-exempt fiscal sponsor, FJC, a foundation of philanthropic funds, allows start-up programs to utilize their services to accept donations and operate as a legal entity. FJC maintains the organization's financial records, assisting in donor relations and all legally-mandated monitoring and reporting. UHP is fully supported by St. George's University and its administration.

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