Market Overview

CuddleUppets Selected for 2012 PAL Award, UK Toy Talk Award for "Best Cuddly Toy" of 2012


PAL Awards recognize children's toys that place an emphasis on learning language and communications skills

New York, NY (PRWEB) October 31, 2012

Jay@Play has been awarded a 2012 PAL Award for CuddleUppets and the UK Toy Talk Award for “Best Cuddly Toy” of 2012!

The PAL Award is the only industry recognition focusing on the best toys, games and books that not only entertain, but also inspire kids and caregivers to engage in rich communication and interaction. The Toy Talk Awards are unique to the UK and they cover the entire world of toys from a consumer perspective.

“Children got right into pretend play as they took on the character of their life-size puppet. Language learning is enhanced when children role-play, using voices and dialogue associated with their character,” said Sherry Artemenko, speech and language expert and CEO/Founder of the PAL Award and “CuddleUppets can be used for active puppetry or take a rest and engulf little ones in a cuddle. The funniest was when Mom came in the room, took one look at the CuddleUppets and said, ‘Can I have one? Do they make them in grow up sizes?'”

CuddleUppets are both playful puppets that encourage creative play and practical blankets. Their soft plush head can be used as a small travel pillow for children on planes, cars or in daycare while the fuzzy blanket keeps small children warm. CuddleUppets have also received the 2012 Dr. Toy Awards for Best Vacation Children's Product and Best New Pick, the PTPA Media Seal of Approval and are approved.

CuddleUppets are machine washable and cost less than twenty dollars, making them an affordable gift. Pink Ladybug and Magic Unicorn join the existing CuddleUppet family of Pink Poodle, Blue Elephant, Purple Monkey, Yellow Puppy, Brown Bear and Green Crocodile. CuddleUppets are now available in select retail stores including: Toys R' Us, Meijer, CVS/pharmacy, Rite Aid, Kroger, Safeway, Sears, and Walgreens in addition to and for $19.99 plus shipping and handling.

About Jay@Play:
Jay@Play International was established in 2004 and is a Hong Kong-based company with a showroom in New York City. The company's products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its best-selling Shamzees, MushABellies, Totally KooKoo and Happy Nappers product lines, Jay@Play introduced CuddleUppets in 2012. Little Miss Muffin by Jay@Play is a proud sponsor of Share Our Strength's Great American Bake Sale. Jay@Play International is a subsidiary of Jay Franco & Sons, the industry leader in the home-furnishing industry.

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