Market Overview

Bullseye Marketing Taps BILMBA Marketing Consultants to Lead Relaunch of DRMTrack


BullsEye Marketing has hired BILMBA Marketing & Associates LLC, whose leader is a former triple digit sales growth client user of DRMTrack, their campaign management and performance tracking software. BILMBA is charged with developing plans to achieve similar growth rates for DRMTrack.

Los Angeles, CA (PRWEB) October 31, 2012

In a role reversal, Bryon K. Smith's consultancy, BILMBA Marketing & Associates LLC , has been hired by a former provider, BullsEye Marketing to develop plans and execution tactics for its DRMTrack product.

While in a marketing leadership position at Intuit, Smith hired Scott Barker's BullsEye Marketing to develop a customized solution to help Smith better manage direct response and digital marketing campaigns and track performance. Smith, credits the software for helping him increase sales from marketing leads by over 200%. In short, DRM Track is an affordable web-based software solution for:

  •     marketing and sales campaign generation
  •     lead management
  •     performance tracking.

When Smith moved to City National Bank in 2008, BullsEye customized a version of DRMTrack to help City National Bank with it's tracking and performance management for marketing and its salesforce.

Realizing there is a potentially large market for a powerful CRM-like software program priced as low as $100,000 per year, BullsEye has upgraded its platform and product for scalability. Now, Barker has turned to Smith for marketing leadership in relaunching DRMTrack.

"Given that we designed DRMTrack to satisfy Bryon's new acquisition marketing needs, no one knows our product better than the guys at BILMBA. In my 20 years of working with marketers I have never seen anyone get better results than Bryon Smith. With our growth goals it was a no-brainer to enlist BILMBA to help us achieve them." stated Barker.

BILMBA will revamp their existing white-paper about DRMTrack, develop integrated marketing plans for PR, direct, digital, event marketing.and sales follow-up. The target date for the full relaunch is mid to late January.

About BILMBA Marketing & Associates
BILMBA Marketing & Associates LLC is a consultancy comprised of experienced marketing leaders with deep expertise in new customer acquisition, usage and retention marketing for business-to-business and consumer segments. BILMBA offers a full range of marketing consulting services including best practice reviews, marketing strategy, direct response marketing, social media, multi-channel management and website development.

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