Market Overview

ResidentGifts™ Launches eGifts, an Innovative Electronic Gifting Platform for the Multifamily Industry


New Program Replaces Physical Gift Cards, Increases Ability to Generate Revenue

Denver, Colorado (PRWEB) October 31, 2012

ResidentGifts, the multifamily industry's only loyalty and rewards platform and a division of INCENTCO™, announces the launch of the first-of-its-kind web-based electronic gifting platform, eGifts™, specifically designed to eliminate the hassle, expense and lack of control of physical gift cards. Using the web-based eGifts platform, corporate or on-site employees are no longer required to leave the office to purchase gift cards or control physical inventory. The platform enables tracking and reporting of all transactions in real-time and eliminates potential losses associated with misdirected, misplaced or stolen cards.

The platform does not require any IT integration, can be branded at the company or property level and eGifts can be emailed or manually printed and hand-delivered to the recipient (resident). The recipient then can redeem the eGift for online gift codes to purchase whatever they want from millions of products and brands offered by national retail partners.

“We have developed a solution that eliminates all of the gift card hassle while providing a secure, effective, brand-ready and easy to use platform – pure and simple,” said Gerry Wiatrowski, co-founder and chief marketing officer for the company. “Multifamily is highly competitive, especially in today's strong rental market, requiring owners/operators to find innovative and cost effective ways to gain a competitive advantage. Traditional gift cards have been an easy answer to entice prospects to rent or for resident incentives at their communities. But giving gift cards is literally giving money away; there is no way to recoup any of the costs associated with gift cards and eGifts is the answer to that.”

Typically used as an incentive to encourage residents and/or apartment prospects to renew a lease, sign a lease, refer a friend or for participating in community activities, issuing physical gift cards can often result in wasted time and money, pulling leasing professionals away from the leasing office with no way of tracking resident's use of the gift. The platform can also be used to award eGifts to outreach clients, locators or other third parties. eGifts can be purchased and issued through the gifting platform accessible from any computer and then emailed to the resident or prospect. eGifts can then be redeemed for gift codes to purchase any product offered by partner merchants including, west elm, Pottery Barn, Marriott Hotels, Lands End, Sears, Sports Authority and more.

“The eGifts is program will be a tremendous value-add for our clients,” said Deanna Gordon, chief operating officer for Dallas/Fort Worth-based ABC Apartment Solutions, the leading provider of a complimentary Apartment Discount Perks Program to local, regional and national employers. “Not only can we completely brand the platform as our own but it allows us to touch our employer clients one more time. We can now offer the apartment discounts for their employees but also a program where they can purchase e-certificates as an employee perks. It's a synergetic platform to the ABC product line.”

Gordon, who is working with the ResidentGifts team on finalizing the launch of eGifts to ABC's product offering, believes the greatest benefits of the eGifts program as well as all the offerings from ResidentGifts including JustForMyApartment and ResidentGifts, the points-based incentives program are the versatility and the team behind the programs. “The most impressive part of ResidentGifts and their offerings is they have built a product line that is really versatile. It is a product that will work within ABC's suite of offerings but also something we believe can grow as our company grows – including internal benefits as well as a value add to residents and communities. But more importantly, the ResidentGifts team has a proven track record of success in the multifamily industry and they have built a product line that will take them well beyond that.”

Companies using the eGifts platform receive two revenue streams generated from discounts acquired from bulk purchasing of gift codes and from “breakage” or non-redemption of eGifts. Recipients of eGifts always get ‘dollar for dollar value' while costing clients less.

For more information about eGifts, ResidentGifts, INCENTCO or to speak with an executive from the company, please contact Marlena DeFalco at (303) 682-3943 or To learn more about ResidentGifts, visit

About ResidentGifts LLC

Headquartered in Denver, Colo., and founded in 2009 by former senior executives from the multifamily industry and launched in 2011, ResidentGifts LLC offers the apartment industry's only automated, fully integrated resident loyalty platforms. Its flagship platforms, ResidentGifts, a points-based resident rewards program and, an e-commerce site, provide multifamily owner/operators with unique revenue stream generators with no out of pocket costs. For more information, please visit


INCENTCO™ was founded in 2011 by marketing professionals, technology experts and industry thought leaders who incorporated ‘best practices' into a comprehensive rewards and loyalty program designed for the health care, transportation and real estate industries with additional applications in human resources and small business. The platform is designed to improve consumer loyalties while providing significant return on investment for businesses. As a loyalty and rewards program designed to meet the needs of virtually any vertical market, INCENTCO provides a target audience with a dollar-for-dollar points system that can be redeemed at approximately 20 high-profile retailers across the country. The platform also provides companies with a unique revenue opportunities stream generator without additional out of pocket expenses.

INCENTCO is headquartered in Denver, Colo. with offices in Chicago, Scottsdale, Ariz., Dallas and Palm Beach, Fla. For more information about INCENTCO and the markets outside the real estate industry, visit

About ABC Apartment Solutions

ABC Apartment Solutions provides a complimentary Apartment Discount Perks Program to local, regional and national employers. With targeted access to nearly 3 million employees, ABC offers an exclusive platform for apartment communities to gain exposure to employed future residents. ABC Apartment Solutions employer partners and their employees use the program to aid in their apartment searches, connect utilities and review exclusive deals from area merchants all from their internal company intranet website. For more information, please visit

For the original version on PRWeb visit:

View Comments and Join the Discussion!