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Greg Osberg: Digital Media Plays Critical Role in United States Elections


Digital media has revolutionized the election process, as is evident by the technology's role in the 2012 presidential race. Greg Osberg explains how digital media helps candidates hone their messages.

Philadelphia, PA (PRWEB) October 31, 2012

Digital media, although relatively new, has already taken the spotlight in the 2012 presidential race. An article on reports that, "While there's no denying that the 2008 Election will go down in history for its early use of social media, it seems as if this year's presidential contest is taking things one step further. The political sparring is extending its reach beyond the traditional social media outlets of Facebook, Twitter, and YouTube to explore the latest technologies in digital media." Greg Osberg, a publishing professional who has embraced the advent of digital technology, explains that mobile applications, text messaging, and other digital content have changed the political landscape—and the way in which candidates and their supporters interact with the general public.

According to the article, digital media has proven prominent in three different categories: advertising, websites, and mobile technology. Digital advertising, including "paid search, display, and email campaigns," is playing a more important role in this election than in any before it. Websites, likewise, are a primary mode of communication between the candidates and the voting public. The websites of the two most popular candidates, President Barack Obama and challenger Mitt Romney, provide information regarding fundraising, newsletters, and social media. Both of the candidates have also incorporated mobile websites into their campaign strategies, meaning that individuals using smartphones can access adjusted versions of the websites that adhere to the specifications of mobile technology, making the content easier to read. Furthermore, the candidates have, the article reports, "catered their campaigns to provide interactive resources and on-the-go capabilities for mobile users."

Greg Osberg, a leader in the publishing industry, notes that the communication that digital media makes possible works in both directions; in addition to allowing candidates to share information with the public, digital media allows the public to provide invaluable feedback regarding the candidate's policies, promises, and political decisions.

"In the 2012 presidential election, new mobile platforms and technologies are allowing campaign managers to deliver targeted communications to their constituencies and receive instantaneous feedback on various issues rather than having to wait for poll results," comments Greg Osberg.

Osberg asserts that this year's presidential race is one of the most important in history, and he is eagerly awaiting the chance to see how digital media will continue to shape the competition.


Greg Osberg is a professional in the publishing industry who has accrued impressive insight pertaining to change management, business development, digital media, and corporate strategy through his work with several major companies, including U.S. News and World Report, Inc., Washington Post, Inc., and Philadelphia Media Network, Inc. Additionally, Greg Osberg has led the growth of numerous startup organizations and anticipates continuing to utilize his expertise to help small businesses in reaching their objectives. In addition to his professional endeavors, Greg Osberg is a highly active member of the Epilepsy Foundation's Board of Directors in Eastern PA and serves on the Global Leadership Council at Colorado State University's College of Business, his alma mater.

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