Market Overview

As Hurricane Sandy was Bearing Down on the East Coast, Technology Played an Important Role in Child Care at Children of America


Children of America Educational Childcare & Academy uses text messaging, emails and social media to quickly notify parents of school closures.

Delray Beach, Fla. (PRWEB) October 31, 2012

As Hurricane Sandy was bearing down in the northeast, parents and employees living in the path of the storm were quickly informed of school closures with the use of text messaging, email and social media. By incorporating these technologies into their emergency alert system, families and employees receive a communication alert, which helps to prevent unnecessary travel when dangerous weather exists.

“The health and welfare of our employees and families was top of mind when we incorporated this system,” said Thad Pryor, CEO and founder of Children of America Educational Childcare & Academy. “We do not want people on the roads when the climate is not safe and at times dangerous.”

The deadly storm forced the closure of Children of America facilities in Virginia, Pennsylvania, New Jersey, New York, Delaware, Maryland and Massachusetts. But parents knew quickly whether their child-care facilities would be in session after receiving instant notification.

“We're using today's technology to get information to our parents and employees,” said Jim Perretty, chief operating officer for Children of America Educational Childcare & Academy. “It helps to relieve stress for our families and employees, knowing that they can rely on us to stay in contact, especially in times like these.”

Families enrolled at Children of America competitors expressed serious concern on social media websites that they hadn't received any communication from their child-care providers. “Our parents are working parents and we have to be sensitive to that fact,” said Perretty. “Making arrangements with their employers is vital, so we need to help them prepare.”

“We take great preventative measures to ensure the safety and security of every child and employee at Children of America,” Pryor said. “Our schools embrace the strictest safety measures and procedures. This is our family so keeping everyone safe is top priority for all of our administrators.”

Access to a Children of America school is only given through single-entry security, personal identification numbers (PIN) and strict identification procedures. Through the use of PINs the system records when each child enters or exits the center on a daily basis. Employees monitor exactly who drops off and picks up each child. Children are only released after an identification check is done to ensure it is one of the individuals listed on the child's enrollment records.

“Not only do we utilize the most advanced security management programs on the market today, but we also have the strictest policies and procedures in place. These are routinely monitored with internal drills and are updated yearly to stay on top of any outside environmental issues,” Pryor said.

Another unique offering at Children of America allows parents to check in on their children throughout the day and monitor their classroom activities using the school's Internet video surveillance program.

All perimeter and playground gates are locked and closely monitored at Children of America facilities to allow children to enjoy safe outdoor playtime. Rubberized surfaces or soft synthetic turf is used in the outdoor play areas as an additional safety measure in case a child falls.

A complete listing of how Children of America creates a safe and secure environment in the schools can be found online at

Children of America caters to various age groups and has nearly 60 facilities across the U.S. with plans to expand into more than 30 new locations.

Those interested in enrolling their children or learning more about Children of America may call 855-285-6892 or visit

About Children of America Educational Childcare & Academy
Founded in 1997, Florida-based Children of America is a leading provider of high-quality child care and after-school programs. With about 1,500 employees, the firm operates schools in Delaware, Illinois, Indiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Virginia and Wisconsin. With the opening of several new schools in the next year, the company will add nearly 450 new employees. An industry pioneer, Children of America's programs are developed to accommodate key age ranges and include innovative teaching methods such as "Tray Tasking," a learning tool proven to promote early reading and writing skills. Children of America is a subsidiary of World Wide Child Care Corp.

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