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Bloom Digital Platforms Changes Company Name to AdGear, Releases New Products


AdGear, a leading independent ad platform for publishers and advertisers, launches new products.

Montreal (PRWEB) October 31, 2012

BLOOM Digital Platforms today announced a change of company name to AdGear Technologies Inc., effective immediately. The newly branded AdGear is simultaneously releasing two new products for both advertisers and publishers.

AdGear's platform is being used by some of the world's leading advertiser and publisher brands to effectively target, measure and optimize digital media campaigns.

“This rebranding comes at an important time in the company's evolution as we went through a period of consistent growth that showed rapid adoption of our offering,” said Vlad Stesin, AdGear Co-Founder and VP Product. “Today our platform is used by advertisers, agencies and publishers in turnkey or white-label mode, serving over 5 billion monthly ad impressions and processing another 90 billion ad requests in real-time bidding mode.”

The company is announcing the launch of two new products; AdGear Trader, a Demand-Side Platform for advertisers, and AdGear Mobile, a mobile and tablet advertising management solution, for publishers.

AdGear Trader is a real-time bidding product integrated with the AdGear ad server, allowing advertisers and agencies to make the right media buying decisions. Integration with traditional third-party ad servers leverages cross-channel attribution reporting, ultimately yielding greater ROI. AdGear Trader already delivers great results for brands such as Telus, Bank of Montreal, belairdirect and other major customers.

AdGear Mobile allows publishers to manage mobile inventory compliant with MRAID mobile IAB standard, as well as manage digital advertising in tablet publishing mode. The software is available on iOS and Android, and is supported on a wide variety of devices. The new mobile product is currently being deployed for a major North American newspaper's tablet edition.
The company's other clients include industry leaders such as OneScreen, Mediative, Cossette and RunDSP.

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*About AdGear:

AdGear Technologies, Inc. is a digital advertising technology company, providing software and services for the digital media industry. The company's full-stack advertising platform offers customers advanced advertising analytics, attribution measurement, ad serving, real-time bidding and exchange technology. AdGear's customers use the solutions that are offered in turnkey or white-label mode. The company is privately owned and operated out of its Montreal and Toronto offices.

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