Market Overview

Introducing the NEW iPad App from


Discover More from the Prestige Beauty e-tailer Through a New Mobile Shopping Experience

Bellevue, WA and New York City, NY (PRWEB) October 31, 2012

Following the August re-launch of the® site,, Inc. offers something new for tablet shoppers this week with the release of its debut iPad® application. The free app is now available in the Apple® iTunes® Store to iOS 6 users and presents extended beauty content, expert advice, and enhanced features that allow mobile customers to sort through more than 375 prestige beauty brands.

“We optimized the new site for mobile shopping, but we wanted the app to give customers a more tactile and visual shopping experience,” says, Inc. president Kathleen McNeill. “With iPad orders alone growing more than 165% from last year, we really felt this app could be a better overall resource for entertainment, inspiration and exploration within The World of Beauty Online®.”

New functionality presented in the app allows beauty fans to touch, slide, and pull through page after page of products. An interactive color feature allows users to drag and drop to find products within a specific color family. Customers can personalize their product selection by tapping through categories to refine by formula, finish, benefit, or concern. The app will also dynamically display site content like guest editor recommendations, staff picks and trend reports based upon relevance to a featured product.

The app's introduction also comes with a special offer: for a limited time customers who make a purchase using the iPad app will automatically receive an iPad case free while supplies last*. Valued at $30, the ultra-shiny gold case closes securely with a top zip and includes a handle for easy transport.

As always, customers can still enjoy Beauty Perks like “Everyday Free Shipping,” 5% back on every purchase via the dollars™ program**, and the convenience of speedy shipping to their front door. Plus all purchases are backed by our 100% satisfaction guarantee.***

  • This offer is only available by making a purchase through the iPad application of any in-stock products. Limit once per household. Free gifts cannot be returned for refund, credit, or exchange. The free gift will be added to your shopping bag when you check out. While supplies last. May be combined with other offers. Void where prohibited by law. We may make changes to or terminate this offer at any time. Your use of this site shall be deemed as our acceptance of our Terms of Use.

** Free standard shipping is available only on purchases of $25 or more, and does not apply to gift cards/certificates, bulk orders, or orders over 20 pounds. With dollars, customers receive a credit to their account equal to 5% of any eligible purchase. Customers cannot earn or apply dollars to, gift certificates, gift cards, discounts, free items, past purchase, or non-shipped, undeliverable or returned items. dollars cannot be redeemed for cash. These offers are only available on and

*** If you are not satisfied with an item you have purchased from, you may return it within 30 days of the date it was delivered and receive a refund or in-store credit. Certain items, such as jewelry, purses, and intimate apparel, can only be returned for refund or credit if unworn, are in original packaging and have any original tags still attached.

About® – The World of Beauty Online®, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 375 brands from widely recognized to niche, hard-to-find products.

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