Market Overview

Sunwarrior Releases New Core Values that Describe a Focused and Fun Loving Company


Sunwarrior's Core Values go live on their website and show a growing company that isn't afraid of hard work, some good fun, and a dose of strangeness.

(PRWEB) October 31, 2012

Sunwarrior, a leading plant-based protein powder company based in Southern Nevada, is pleased to release their new Core Values that will define, shape, and guide the company and its employees from now on. And these eleven values will take them in some interesting directions.

Give Generously. Break Boxes. Transcend Toil. Savor the Strange? These are not typical company values and the descriptions are even more creative.

Sunwarrior took a cue from companies like Google and Zappos, injecting fun into something that, in the case of most company values, often comes across as boring and more than a little hard-nosed. Despite any similarities to these companies, Sunwarrior has taken their own unique approach to creating their values.

“We looked at the core values of over half a dozen companies,” said Russ Crosby, CEO of Sunwarrior. “We thought hard about what we value as a plant-based company. We studied and poured over ideas. Then we threw all that out and focused on the people we're privileged to work with. What were their ideals, goals, and personalities? As we did so, the values practically wrote themselves. The solidarity of our financial department inspired values. The crazy antics of our marketing team inspired another two or three. The dedication and adaptability of our sales team inspired more. The humble generosity of our executive secretary inspired another two. And they grew quickly to eleven from there. The success of this company is built upon the amazing people who work here and our core values are built on the same foundation.”

The full list of Sunwarrior Core Values and their descriptions can be found here along with several other interesting infographics.

About Sunwarrior

Sunwarrior's mission is to illuminate body, mind, and planet. Sunwarrior relies on the original power from sunlight, captured by the wonderful plants found in nature, to change the way the world looks at fitness and nutrition. The company was born from the dreams of two men who just wanted to create a plant-based protein powder that would be raw, healthy, and a benefit to mankind and the planet mankind occupies.

The two men combined their dreams, their savvy business personalities, and their environmental consciousness to create a company committed to making the best plant-based products while elevating humanity and preserving the planet.

Sunwarrior has grown since that night years ago at the Sedona Raw Food Festival. Sunwarrior now offers several raw, vegan products that are perfect for anyone and any lifestyle: two delicious protein powders to build muscle and speed recovery, activated barley for enhanced endurance, supergreens for probiotics, and liquid mineral complexes that nourish cellular function and boost the immune system with vital macro and trace minerals, like magnesium, iron, copper, selenium, and ionic silver.

Join us in our mission to share the health and healing energy from captured sunlight with everyone. Together we truly can transform the planet, one warrior at a time.

For more information about Sunwarrior visit

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