Market Overview

Halloween Sugar Daddy Spending Up 18.95% Over Last Year


Sugar daddies have spent a record amount of money this Halloween-week, as reported by - the first and largest sugar daddy dating website. According to a poll conducted by the dating website, sugar daddy spending is up 18.95% during Halloween-week this year compared to last year.

New York, NY (PRWEB) October 31, 2012

Sugar daddies spent big bucks during Halloween-week this year, according to a poll of 1,000 sugar daddies conducted by dating site, which boasts more than 3.9 million members. The average sugar daddy shelled out $701.29 on dates with sugar babies during the week of Halloween this year, which is up from last years average sugar daddy spending during Halloween-week of $589.53.

A survey commissioned by the National Retail Federation found that the average person would spend $79.82 on Halloween this year, with total Halloween spending expected to reach $8.0 billion - a record high for the NRF survey. The average couple spent approximately $152.13 on Halloween this year, which is about one fifth of the amount spent by the average sugar daddy on Halloween this year, based on the poll.

"Halloween is increasingly becoming a more adult Holiday, and it's a favorite time for sugar daddies and sugar babies to hit the town together. Sugars love dressing up, wearing masks, and yes, sometimes just showing off to the world," says founder and CEO Steve Pasternack.

The above bar graph is based on poll results from 1,000 sugar daddy members surveyed in 2010, 2011 and 2012 regarding their spending forecasts for dates with sugar babies between October 16 and October 22 compared to the week of Halloween. was launched in 2002 and is the first ever dating site to connect sugar daddies with sugar babies. The site now boasts more than 3.9 million members worldwide. has been featured by numerous media outlets including ABC Nightline, The Dr. Phil Show, The Huffington Post, and The New York Times.

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