Market Overview

Crisis Management Primer Offers Advice on Dealing with Your Business Monsters

Share:

Who is responsible for What when Bad Things happen? That is the central question posed by authors Jeffrey Peyton and Laura Stocker in their new book Dealing With The Monster Under The Bed: A Crisis Communications Primer.

Cleona, PA (PRWEB) October 31, 2012

Who is responsible for What when Bad Things happen? That is the central question posed by authors Jeffrey Peyton and Laura Stocker in their new book Dealing With The Monster Under The Bed: A Crisis Communications Primer.

Crisis communications and management has, for the most part, been out of reach for most small business owners and managers. “Sure, if you're a Fortune 500 or a major industry, you've got your playbook locked in the safe, a media team on standby, an earnest young company spokesperson ready to talk to the press,” explained Peyton. “If you're in that elite group, you've got a dark website, a private Facebook group and a Twitter account with employees, vendors, key customers and media.”

“But,” added Stocker, “what if you're the Pop in a Mom & Pop operation? What if the person most likely to face a crisis is the 17-year-old weekend stock boy? There is no corporate back-up, no PR firm on speed-dial. Just you (and, well, the stock kid).”

Dealing With The Monster Under The Bed is a step-by-step guide to help small business owners and managers prepare for and successfully manage any crisis. Unlike other books on the subject, Peyton and Stocker offer a practical approach to crisis management that understands the small-business perspective.

This second entry in Peyton's and Stocker's popular “primer” series, Dealing With The Monster Under The Bed shares important lessons on how to prepare for – and ultimately deal with – every crisis a business might face. In Dealing With The Monster Under The Bed Peyton and Stocker offer small business owners a practical approach to crisis management. With their trademark mixture of real-world pragmatism, humor, and personal experience, Peyton and Stocker make even crisis communications management fun. Packed with solid advice and real-world examples, Dealing With The Monster Under The Bed is a must-read addition to every business leader's library.

Dealing With The Monster Under The Bed: A Crisis Communications Primer is available Oct. 31st in paperback (88 pages) as well as Kindle, Nook and iBook formats. It retails for $11.99 (digital or print). Visit http://www.DealingWithMonsters.com for more information about crisis communications management as well as ordering information for the book.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/10/prweb10069431.htm

View Comments and Join the Discussion!