Market Overview

Wisconsin Electronic Cigarette Company Unveils New Product Labeling


AmericaneLiquidStore continues brand refresh with stylish, colorful product labels

Wauwatosa, WI (PRWEB) October 31, 2012

AmericaneLiquidStore, the Wisconsin-based eLiquid manufacturer and retailer of eCigarettes, is continuing its brand refresh with the rollout of new product labels that coincide with its web interface.

In early July, 2012 the AmericaneLiquidStore website underwent a massive redesign to change the look and feel of its user experience. Moving forward from this initial redesign, the company has begun to make extensive changes to its retail image. The first of these secondary changes has been to reinvent product labeling that further communicates the fresh, new feel of the brand.

“Creating a synergy between our brand's images goes above and beyond just our online presence,” says Kyle Danowski, Chief Marketing Officer for AmericaneLiquidStore. “Now, when people place an order on our website, they'll receive a product that very much matches the brand identity that we have online. Our new labels sport the same color, concept design and wording as our ecommerce store.”

Vibrant colors, creative design and clear messaging are the chief components of AmericaneLiquidStore's new labels. The labels incite immediate brand recognition through the communication of the AmericaneLiquidStore logo, which is displayed prominently on the face of the labels. Ingredient listings, proper use instructions and special warnings are also prevalent on the labels, to comply with proper retail procedure.

The brand's new product labels will be primarily used to wrap eLiquid bottles, the company's chief retail product. eLiquid is a flavored, food-grade substance that is filled into electronic cigarettes in order to deliver nicotine to the user. AmericaneLiquidStore retails over 40 different flavors of eLiquid in various nicotine strengths for users seeking an alternative to smoking.

“Our new labels serve the dual purpose of rejuvenating our brand's image and creating a more user-friendly customer experience with our product,” says Danowski. “We've included instructions, proper warnings and any information that would be pertinent to our customers on these new labels. Now, this information is readily available to anyone seeking it.” is a United States manufacturer and distributor of electronic cigarettes and eLiquid, certified quality under ISO 9001:2008 international standards. For information please visit


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