Market Overview

Australian Online Sports Store Partners with Lorna Jane

Share:, an Australian online sports store and preferred partner of Virgin Australia's Velocity Frequent Flyer program, has now partnered with women's activewear brand Lorna Jane. Velocity Frequent Flyers can now exclusively earn and redeem their Velocity Points for a range of Lorna Jane products via

Sydney, Australia (PRWEB) October 31, 2012 recently celebrated its first anniversary by joining a very select group of online retailers that work in partnership with market leading women's activewear brand, Lorna Jane., already the preferred online sports partner of Velocity Frequent Flyer, the frequent flyer program of Virgin Australia, now gives frequent flyers the opportunity to earn and redeem Velocity Points for a range of best-selling Lorna Jane fitness apparel and accessories online.

Velocity Frequent Flyers will earn at least two Velocity Points per dollar spent at, as well as being able to exclusively redeem their points (or points + pay) for all Lorna Jane products listed on the site. As part of a current promotion that runs until 31st December 2012, Velocity Frequent Flyers will earn triple points (6 points per dollar) on all purchases.

In the increasingly competitive world of online retail, was Australia's first pure play online sports retailer to partner with a frequent flyer program when it launched in October 2011 and is continuing to blaze a trail that other online sports stores will look to follow. Established by two former Macquarie Bank executives, Matt Brodie and Andrew Kidd, the company goes from strength to strength by taking a more innovative approach than its competitors.

Andrew Kidd, Co-Founder explains, “We only want to work with the best brands in Australia and offer something different to traditional bricks and mortar sports retailers. By working in partnership with great brands like Virgin and Lorna Jane, continues to set the pace in the online sports industry”. works with other major sports brands like adidas, Reebok, Speedo, Running Bare, Polar, Titleist, Callaway, Srixon and Taylormade, with many more in the pipeline. The site offers an increasing range of product across major sports categories such as apparel, footwear, supporter gear, compression, fitness accessories and equipment, golfing gear and nutrition.

Velocity Frequent Flyer boasts over 3.3 million members and Lorna Jane now has over 500,000 followers on Facebook, so the opportunity to take an extremely popular sports brand and integrate it into to a rapidly growing frequent flyer community was too big for the team at to ignore.

The Directors at are now working on many new initiatives to reward their loyal customers, including more special offers, invites to unique 'money can't buy' sports experiences and other innovative ways to surprise and delight their rapidly growing following in Australia and New Zealand. is an Australian online sports and fitness store. The company is based in Sydney, Australia and is fully owned and operated by Australians. launched in October 2011. is the preferred online sports partner of Velocity Frequent Flyer, the frequent flyer program of Virgin Australia. offers free delivery and free returns anywhere in Australia on a range of fitness apparel, footwear, compression, equipment, supporter gear, golfing gear and fitness equipment. also operates the Onsport Golf Club, exclusively for Velocity Frequent Flyer.

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