Market Overview

Element Solutions, formally Element115, Introduces New Look, New Name, and New Website:


Updated brand emphasizes knowledge, experience, and technical foresight; Reflects changes in the world of content management, online user experience and the company's evolution into a comprehensive customer experience solution provider.

Chicago, IL (PRWEB) October 30, 2012

Element Solutions, formerly Element115, unveiled a new look, along with a fully redesigned website, The completely updated brand encompasses a new name, logo, corporate identity package, and website. Headquartered in Chicago, Element Solutions creates exceptional customer service experiences for its clients through strategic, knowledgeable, and technically advanced online experience management solutions.

According to Venkatesh Korla, Chief Executive Officer of Element Solutions, “The rebrand is a positive outcome of our growth, representing our reflection on the past and our dedication to the future direction of the company. We have greatly expanded the company's core competencies in online experience management and this effort helps communicate that messaging to our customers and partners.”

The rebrand recognizes the growth and expanded services Element Solutions now offers. Founded in 2003, Element Solutions began as a Content Management System (CMS) implementation and solution company, primarily focused on the Healthcare industry. An early strategic partner of FatWire Software, they have now forged a strong partnership with Oracle as a leading System Integrator for their WebCenter Sites platform for Web Experience Management.

Element Solutions has expanded their solution offerings beyond healthcare, serving global clients in retail, financial services, hospitality, and manufacturing. The company has experienced accelerated growth in size and scope, and today is a strategic solution partner for many Global 1000 companies. It's offerings focus on strategic consulting and specialized services that support the customer online experience, including strategic business consulting, CMS implementation, mobile apps, Application Hosting, Management and Monitoring, Health Check, and X-Team (a dedicated services and support program).

In renewing the brand, Element Solutions seeks to enable greater transparency and customer engagement. The company's new tagline, “Powering Your Success” encompasses Element Solutions' as the synergistic connector that fuses their client's business needs with software technology. Their focus is to empower each client with the right set of implementation tools so that they're in control.

Element Solutions is delighted with the impact of it's new name, identity, and website,, which they consulted with professionals in the brand strategy and design arena.

For more information contact, Talia Ronchi at 847-809-3417 or tronchi(at)elementsolutions(dot)com.


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