Market Overview

Nicolites Respond to Study that Reveals Women Can Gain Ten Years of Extra Life if they Quit Smoking by Middle Age


The electronic cigarette providers at UK-based firm, Nicolites, have responded to research that shows women can avoid premature death by quitting smoking earlier in life.

(PRWEB UK) 30 October 2012

The UK and US study conducted by Oxford University and the University of Minnesota found that smoking tripled the chances of premature death over nine years compared to non-smokers.

The Million Women Study surveyed 1.3 million women aged 50-65 in the United States and United Kingdom. The women were enrolled into the study between 1996 and 2001, with women monitored for an average of 12 years, in which time there were 66,000 deaths.

Initially, of those that took part in the survey, 20% were smokers, 28% ex smokers and 52% had never smoked. Smokers who had given up at around the age of 30 avoided 97% of their excess risk of premature death.

The risk rose with the quantity of tobacco smoked, but even light smokers who smoked less than 10 cigarettes a day, doubled their likelihood of dying.

The team at Nicolites are understandably interested by this news, Managing Director, Nikhil Nathwani comments on the research:

“This new research shows just how much of a substantial affect smoking can have on both your health and length of life. The earlier you stop smoking, the greater chance you have of avoiding premature death.

“Many smokers are moving to Electronic Cigarettes in a bid to implement a healthier lifestyle, and it is estimated that there are now over 1 millions Electronic Cigarette users in the UK alone. This equates to approximately 10% of the smoking population in the UK.

“Electronic Cigarettes like Nicolites, the largest UK supplier of these products, contain no tobacco, and subsequently no tar or carbon monoxide, however do give smokers the nicotine hit they crave. It has been reported that these products have been extremely effective in keeping smokers off the real thing.”

Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.

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