Market Overview

New Author Michael Allan Scott Forays Into Mystery Novel Writing Using Market Research Study


Arizona author Michael Allan Scott recently used a market research study to find out what mystery novel readers want, and how to keep their interest high

SCOTTSDALE, AZ (PRWEB) October 30, 2012

Bowker, the world's leading provider of bibliographic information , estimates that they will issue 15,000,000 International Standard Book Numbers (IBSN) in 2012, which means that for authors, the competition is tough (1). Arizona author Michael Allan Scott will be included in that number with the launch of his newest book, Dark Side of Sunset Pointe, written to engage and entertain adult readers. Scott approached the writing of his book in a unique way; he outsourced a lengthy market research study to see exactly what mystery novel readers want to read.

Scott's most recent study surveyed both male and female mystery novel readers. Survey results revealed that:

● 64% liked fiction based on real events;
● 84% used the description of book/prologue when deciding which mystery novel to purchase;
● 83% feel a protagonist with extrasensory perception adds to a mystery novel; and
● 96% feel they personally gain something from solving the puzzle in the story.

Scott even used the survey tabulations to choose the name of his soon-to-be released novel, Dark Side of Sunset Pointe.

Smaller percentages disclosed that humor in mystery novels was unnecessary to make it interesting and engaging, and that the length of the novel was unimportant to quality, which Scott says he is taking into consideration.

This market research, along with other tools used by Scott, will enable the author to keep readers engaged and entertained, learn what needs to be added to future novels, and continue to listen to readers.

“By researching what the readers are interested in, it gives me insight into which real-life events I should choose to write about, and what to include and not include in places like the prologue, cover and content,” commented Scott. “Being a new author, I want to find out exactly what entertains my readers and then write novels that exceed their expectations.”

Dark Side of Sunset Pointe is scheduled to be released November, 2012:

“Lance Underphal was devastated by his wife's death. And now, the down and out crime-scene photographer can't let her go. He wakes up plagued by premonitions. The double shooting of an Arizona real estate developer and his mistress/bookkeeper immerse Underphal in a world of incomprehensible phenomena.”

To read an excerpt from Dark Side of Sunset Pointe, or for more information about author Michael Allan Scott, visit

About Michael Allan Scott:

Michael Allan Scott was born and raised at the edge of the high desert in Kingman, Arizona. He started his career in early 1978 by forming a commercial real estate company, but for years has secretly written stories and poetry for his own satisfaction. His work includes Flight of the Tarantula Hawk and Dark Side of Sunset Pointe, both to be released November, 2012. Scott uses real-life scenarios as inspiration for his novels. His murder mysteries contain strong language, violence and sex, and are rated “R”. For more information on Michael Allan Scott and his two novels or to get a sense of his writing, readers can download a free short story titled Johnny Two-Times by visiting

(1) Accessed October 23, 2012. “The Latest News”.

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