Market Overview

At LoyaltyWorld USA, Truaxis' Jen Millard Will Speak on the Card-Linked Offers Space


To discuss how card-linked offers can add value and relevancy to consumers, while increasing loyalty, without hurting a retailer's bottom line.

Las Vegas, NV (PRWEB) October 30, 2012

Today, at LoyaltyWorld USA, Jen Millard of Truaxis, a MasterCard company, will speak on a panel entitled “Unlocking the Full Value of Card-Linked Offers and Partnerships.” Using examples from Truaxis' award-winning StatementRewards technology, Jen will discuss how card-linked offers can add value and relevancy to consumers, while increasing loyalty, without hurting a retailer's bottom line.

This panel will be moderated by Mitch Brody, Vice President of Prepaid Solutions at and also includes:

  • Atique Shah, Vice President of Guest Marketing, IHG
  • Elena Shemagonova, Director of Clients and Partners Relations Loyalty Division, Sberbank

The 2nd annual LoyaltyWorld USA brings together marketing executives from the world's most innovative brands to discuss the latest customer engagement strategies for securing customer loyalty. This conference takes place October 29-31 at The Cosmopolitan in Las Vegas.

Jen Millard is the Chief Revenue Officer of Truaxis, a MasterCard company and provider of tailored, in-statement rewards and other data-driven personalization services. Jen has decades of experience as a retail operations executive, specializing in using innovations and technologies to improve customer experience. Jen serves on multiple retail and consumer products board of directors and also holds a seat on the Board of Governors to the University of North Texas Retail Merchandising School.

About Truaxis
Truaxis, a MasterCard company, is working with the country's leading financial institutions and merchants to deliver the market's most comprehensive data-driven personalized services platform.
Truaxis' StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serve their customers and build brand loyalty. StatementRewards uses secure collaborative filtering and curation technology to generate in real time a personalized set of merchant offers for each user that are timely and relevant. The Truaxis platform also powers other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards. In addition to these features, the Profitability Analytics module allows financial institutions to optimize their customer relationships by showing them the potential profitability of customers and creating relevant cross-sell campaigns to drive revenue.

Truaxis is also the creator of, a free consumer site that has helped millions of Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills.

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