Market Overview

New Book from CharityChannel Press Focuses on Fundraising for the Small or Non-Existent Nonprofit Development Office

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Raising More with Less is a Must-Read for Executive Directors, Board Members, and Staff

Rancho Santa Margarita, California (PRWEB) October 30, 2012

CharityChannel Press, the publishing arm of the CharityChannel professional community, has just released Raising More with Less: An Essential Fundraising Guide for Nonprofit Professionals and Board Members, by Amy Eisenstein, CFRE.

Raising More with Less was written for anyone who:

--Is just starting a career in fundraising.

--Is an Executive director or CEO of a nonprofit.

--Is responsible for a new organization that has limited or no history or experience with fundraising.

--Is a board member who has been charged with the responsibility of leading fundraising efforts.

--Is a seasoned fundraising professional and wants to brush up on the basics and get some new ideas.

--Has become stale and wants to get reenergized and reinvigorated about fundraising.

This just-published book will take the reader step-by-step through creating or improving the organization's development program, whether or not it has paid fundraising staff members or is fortunate enough to have one full-time staffer or more.

“Raising More with Less fills a vacuum because so few fundraising books are focused on the small development shop where a few people (staff and/or volunteers) are doing it all,” said Stephen C. Nill, CEO of CharityChannel Press. “Addressing the needs of small development shops is critical because they don't have the luxury of having a dedicated person for special events, another for writing grants, someone for individual solicitations, a database management specialist, and so on. In other words, just one person (or just a few) is expected to do it all—and that can be a tough, lonely challenge.”

As with her prior popular book, 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop, Eisenstein writes in the fun, upbeat, first-person style common to all books in the popular In the Trenches™ series published by CharityChannel Press.

Where to Purchase

Raise More with Less may be purchased in the CharityChannel Press bookstore at http://charitychannel.com/charitychannel-press/bookstore/productid/143.

About the Author

Amy Eisenstein, MPA, CFRE is a respected author, speaker, trainer, and nonprofit consultant. She is the author of 50 Asks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop and is a contributing author to You and Your Nonprofit: Practical Advice and Tips from the CharityChannel Professional Community. Amy is the principal of Tri Point Fundraising, a full-service consulting firm, where she works with nonprofit organizations to help them fulfill their missions and make the world a better place.

About CharityChannel Press

CharityChannel Press is an imprint of CharityChannel LLC, which also produces the For the GENIUS series of books. For the latest news about CharityChannel Press, please follow CharityChannel Press on Twitter at http://twitter.com/CharityChannel, and/or via its Facebook page at http://www.facebook.com/CharityChannelPress.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebcharitychannelpress/raisingmorewithless/prweb10066237.htm

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