Market Overview Launches Online Marketplace for Home Decoration and Design Fans


New Web community inspires consumers and connects them with local retailers and professionals for quality interior design, decoration

Montreal, QC (PRWEB) October 30, 2012, a Montreal-based company, today announced the launch of a new web community that gives consumers a beautiful, easy way to find inspiration and home decoration ideas while connecting them directly with stores and professionals to make their interior home design and decoration projects engaging.

As more and more consumers use the Web to search for furniture and decoration ideas before heading into stores, is providing a virtual window-shopping experience that gives them easy-to-use, photo-centric tools to manage their decoration projects in one place, from start to finish, while saving them time finding the right suppliers.

Decotheca features a host of tools to help consumers get inspired and make their projects a reality, including an online gallery,a step-by-step guide, a project management tool to help keep track of important details in the interior design process and a content portal.

In the online gallery, the different elements/products in each photo are tagged by decoration suppliers with additional textual information. Once a consumer likes a photo, he/she can keep it in a folder, share it with friends or with their interior designer/architect or just directly contact the local supplier of the product or service that they are interested in. To start using Decotheca for free, click to sign up and get inspiring home decoration ideas.

“We've been called the Pinterest for interior design,” said Diane Hallé, co-founder of “But we are actually a hybrid combination between Facebook, Pinterest and Google+ local search built specifically for home decoration. Decotheca is a one-stop shop community. Not only can you search and save favorite photos, but every single image is a connection to those local suppliers that can make your design dreams come true.”

Decotheca is now targeting the local Quebec market as a pilot with more than 50 different suppliers and more than 1,000 photos to view. A number of Quebec's leading suppliers have already joined Decotheca, including Batimat, Meubles Fraser, Celadon Collection, Cuisines Multiform, INTERVERSION, JC Perreault,Tendances Concept, Eureka, and De Man Design & Mobilier. Decotheca invites other suppliers to sign up and share their photos.

Decotheca is a Web-based meeting place (marketplace) between consumers, store owners and professionals, serving as a localized online “window-shopping” for home interior design and decoration. Unlike other sites, Decotheca creates engagement and a true dialog that leads to increased client-supplier loyalty, high awareness to products/services/trends, direct client-supplier communication and ultimately increased local sales.

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