Market Overview Named Official Hotel Booking Partner of the AutoZone Liberty Bowl


Fans traveling to the 2012 AutoZone Liberty Bowl will now have the opportunity to book through, the Official Booking Partner of the AutoZone Liberty Bowl.

Mempis, TN (PRWEB UK) 30 October 2012, the leading provider of online services to the global group sales market, has been selected to be the Official Hotel Booking Partner of the AutoZone Liberty Bowl. will work directly with the Bowl's official sponsor hotels to provide out of town fans attending the 2012 and 2013 AutoZone Liberty Bowl games with the convenience of making hotel room reservations online. Individual fans and groups will have the opportunity to make their hotel reservations through

"We're proud to partner with to offer our traveling fans their expertise," said Steve Ehrhart, Executive Director of the AutoZone Liberty Bowl. " will provide the visitors to the AutoZone Liberty Bowl an easy and convenient means of booking their hotel rooms."

Tim Hentschel, CEO of, states, "We're proud to be selected as the hotel booking provider of the AutoZone Liberty Bowl. We look forward to providing great service to the fans attending the AutoZone Liberty Bowl and enhancing their bowl travel experience. Our job is to make the reservation process easy, efficient and provide multiple options for hotel accommodations at the best possible rates." has an outstanding track record of experience working with professional, college, and youth sports organizations including MLB's New York Yankees, the NFL's San Diego Chargers, St. Louis Rams, and Washington Redskins, the NBA's Los Angeles Clippers, and the Florida Panthers of the NHL.

To make reservations for the 2012 AutoZone Liberty Bowl at the Bowl's official sponsor hotels, visit and click on the logo on the homepage. If fans want to book hotels as a group, they can complete a request directly on the AutoZone Liberty Bowl site and/or call 1-800-898-1347 ext 250 for personal service.

The 54th AutoZone Liberty Bowl will be played December 31, 2012 at Liberty Bowl Memorial Stadium in Memphis, Tennessee. Kickoff is at 2:30 pm CST. To purchase game tickets, visit or call (901) 795-7700.

About AutoZone Liberty Bowl

The AutoZone Liberty Bowl was founded in 1959 on the principles of liberty, freedom, and patriotism. As college footballs's 7th oldest bowl game, the AutoZone Liberty Bowl is a tradition-rich game with a wonderful history of featuring many of college football's greatest players, coaches and teams. Among the notable names who have participated in the AutoZone Liberty Bowl: Coaches Bear Bryant, Lou Holtz, Steve Spurrier and Urban Meyer; and star players such as Archie Manning, Doug Flutie, Bo Jackson, and Donovan McNabb. Now in its 54th year, the AutoZone Liberty Bowl is annually played on the much coveted New Year's holiday weekend and is one of ESPN's most highly viewed games.

About was founded in 2002 by Tim Hentschel and John Prince, and has since achieved a global portfolio of 50,000 hotels. According to Experian, the company is a top 50 travel site. focuses its efforts on the group market to help clients select the right property for their event, combining technology with a highly experienced staff of professional meeting planners to deliver outstanding service. The company recently announced growth plans that include opening offices in the United Kingdom, as well as hiring a dedicated team of corporate sales people to work with group travel clients.

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