Market Overview

The Marketing Factory is to host a round table discussion on unbilled media and agency transparency at The Gherkin, London.


The Marketing Factory is getting ready to host another of their regular networking events on Thursday 22nd November at The Gherkin in London. This particular event will be a breakfast round table discussion and will feature experts with marketing analytics and marketing procurement backgrounds.

(PRWEB UK) 30 October 2012

The Marketing Factory is a London based management consultancy firm who specialise in optimising ROI for marketing and marketing procurement. With clients who feature in the FTSE 500, their expertise is highly sort after; utilising in depth industry expertise, proprietary IT as well as innovative technology solutions, the Marketing Factory is able to provide its client base with innovative and efficient solutions.

“With events such as these that focus on highly topical issues, we find that our attendees not only walk away with new contacts but also information on which they can act and support their function back at the office. We understand that many companies don't have time to undertake the analytical analysis required to unearth hidden savings or to increase operational efficiency but with these discussions they can gather information that can actually help. It is with these discussions that the industry will grow and prosper and are therefore essential to overall marketing efficiency," says Marketing Factory Event Manager Elliott Harvey.

Previous events the Marketing Factory have held included senior strategic input from Google's sales team, and executive board members from top agencies Ogilvy & Mather and JWT, providing guests with key insights into the trends and habits within online search and advertising costs. The events are usually attended exclusively by senior executives with background in marketing, procurement or finance.

The Marketing Factory works with a number of high profile clients on a range of projects that are both innovative and traditional in approach and methodology. Their expertise has been at the forefront of many pioneering activities within the marketing procurement sector and will continue to do so by focusing on areas on spend management that are overlooked by traditional procurement and marketing teams.

If you would like to attend the breakfast or if you have any questions regarding the Marketing Factory and their networking events then please get in contact with Elliott Harvey. You can also visit their website, for information on all of the services they provide as well as some detailed case studies and topical blog entries.

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