Market Overview

transcosmos to Start Offering "mobilemk Rewrite Style" Service for Automatic Conversion and Optimization of Existing PC Website for Smartphone


"mobilemk Rewrite Style" makes it possible to manage Highly-Useable Smartphone website easily and efficiently

Tokyo, Japan (PRWEB) October 30, 2012

transcosmos inc. (Headquarters: Tokyo, Japan; President and COO: Masataka Okuda; TSE First
Section: 9715; hereafter, transcosmos) has started providing "mobilemk Rewrite Style" (Mobile M-K Rewrite Style; hereinafter, Rewrite Style), a new service for Smartphones which automatically converts PC websites into those suitable for Smartphone.

It is estimated that 18% of the Japanese population owns Smartphones now, which is double the previous year's figure.* With such a rapid spread of the Smartphones in the background, website optimization for Smartphone has become an urgent task; but at the same time, corporations must respond to multi-devices with limited resources, calling for an efficient response to Smartphone.
*Resource: Nikkei BP Consulting "Report on Mobile Phone/Smartphone Use by Individuals 2012"

The newly-released "Rewrite Style" is a service which, by simply inserting the conversion tags, recognizes the PC and Smartphone to be accessed and automatically and dynamically converts the existing corporate PC websites to be offered on the Smartphones.

The design and layout for the Smartphone site to be converted automatically is created by the web production staff with years of experience, customized for each corporation. With freedom with the layout and actions specifically for Smartphone, a highly-useable Smartphone site can be created as a result. In addition, the PC website specifications (URL, server settings, parameter, measurement tags, SSL, form, etc.) can be relayed as they are, eliminating the need for complex setting changes and making it possible to accommodate Smartphone with ease. In this manner, corporations are able to manage PC website and Smartphone websites uniformly, without needing to design and manage them separately, allowing them to pursue online marketing for multi-devices efficiently.

●    Highlights of mobilemk Rewrite Style
1.Automatically converts the existing PC website into Smartphone website with high usability
・    The converted Smartphone site is designed by specialized, professional design staff members based on the existing PC website
・    The Smartphone site is optimized with actions specific to Smartphones (accordion menu, tab switching, etc.)
・    Automatic layout ("liquid design") to match the browser width and device rotation movements
・    Automatically adjusts for readable and touchable font/image size
・    Recognized the Smartphone to be accessed (iPhone/Android)and actively auto-converts the PC website

2.Changes in the PC website specifications/settings not necessary
・    Optimizes for Smartphones without changing the PC website URL, server settings, parameter, measurement tags, SSL, and form

  • Some contents such as Flash and iframe cannot be converted.

・    Contents not included in the PC website can be inserted only for the Smartphone site.

3.Smartphone site can be managed easily and efficiently.
・    Converted for Smartphones simply by inserting conversion tags into the PC website.
・    PC website and Smartphone websites can be managed comprehensively.
・    The updates on the PC website can be reflected on the Smartphone site real-time.

●    Service fees for mobilemk Rewrite Style
・    Initiation fee    Account Registration:        30,000 Yen
            Designing the Smartphone site:    10,000 Yen and up
    (Will be separately estimated based upon the number of pages of the site and contents)
・    Management fee    Annual fee:        120,000 Yen (The contract term is annual)

  • transcosmos is a registered trade name or trademark of transcosmos inc. in Japan and other countries.
  • Other company names and product or service names mentioned are registered trade names or trademarks of various other companies.

About transcosmos inc.
transcosmos launched operations in 1966 as a pioneer in the information processing outsourcing business. Since then it has combined superior "human resources" with the most up-to-date "technological" capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as call center services, business process outsourcing services, business process solution services, and digital marketing services either as standalone solutions or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers in e-commerce or online business. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the "Global IT Partner" of its corporate clients to provide them with high quality outsourcing services on a global scale.

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