Market Overview

New Scheels Sporting Goods Store Uses ArmorActive iPad Kiosk for Creative Photo Booth


Augmented Reality, a new retail photo experience run by an ArmorActive secured iPad kiosk, attracts a big crowd inside Scheels' new mega sporting goods store located in Sandy, Utah.

Salt Lake City, UT (PRWEB) October 30, 2012

With inviting game centers, tasty delights, a giant, indoor Ferris wheel, and a beautiful walk-through aquarium, the new Scheels megastore in Sandy, Utah, is much more than just a place to buy sporting goods. Along with these fabulous attractions, Scheels also offers its visitors a fun photo activity called Augmented Reality, in which visitors take pictures to share with their friends, using an installed iPad device secured in an ArmorActive iPad kiosk solution.

Scheels' iPad-run Augmented Reality photo experience begins with an ArmorActive iPad kiosk mount and stand to secure and station the iPad. The user then stands in front of the iPad with a mini green screen in their hands. Scheels' augmented reality app replaces the green screen with a 3D image chosen by the user from a list of options--a fish, a shark, or something else altogether. After taking the picture they can send the picture to their email or share it with their friends. After only a few weeks of using the augmented reality kiosk in their store, Scheels reports that 250-400 emails are being sent per day from the ArmorActive kiosk by their customers. Scheels is reaping the benefits of social activity and user-generated marketing, thanks to the ArmorActive iPad kiosk and the Augmented Reality experience.

“This new photo experience is very popular with Scheels' customers and a smart marketing strategy overall,” says Nick Ames, CMO of ArmorActive. “At any time, there are groups waiting to take their turn with the application. Users love playing with the iPad and sending the pictures to their friends, spreading the Scheels brand and advertising their customer experience.”

The iPad itself is secured with ArmorActive's Evolve enclosure (including custom branded faceplate) and stationed on ArmorActive's Sentinel iPad kiosk stand. Power backup solutions were also implemented into the stand to ensure the iPad will run throughout all business hours.

“The iPad offers all kinds of new and creative ways to engage customers,” Ames adds. “The future of customer interaction and in-person marketing is in secure tablet technology and innovative applications like Sheel's Augmented Reality experience.”

Learn more about ArmorActive's full array of secure tablet display stands and accessories at and

About ArmorActive
ArmorActive is a Salt Lake City, Utah based tablet security solutions company. Unique in the industry, ArmorActive provides a team of Account Managers to help customers make the best decisions at all stages of their tablet based projects, from procurement to implementation and customization options.

About Scheels
Since opening their first sporting goods store in Minnesota in 1902, Scheels, a family owned company, has spread their reach to 24 stores in 10 states, with their biggest store located in Sparks, Nevada at 295,000-square-feet total--the largest sporting goods and outdoor retail center in the world. Scheels sells products for nearly every outdoor activity possible and boasts an impressive fashion department for all ages as well.

For the original version on PRWeb visit:

View Comments and Join the Discussion!