Market Overview

LeadMaster Announces Enhanced Lead Scoring


New value-based lead scoring works to both prioritize and convert website visitors into new clients.

Roswell, GA (PRWEB) October 30, 2012

LeadMaster, a leader in lead management, marketing automation and Sales CRM solutions announces advanced lead scoring capability. LeadMaster's value scoring enhancement helps users focus on their most productive prospects by prioritizing and ranking opportunities for each lead. The ratings are based upon a number of criteria including the number of pages visited on the user's website. Lead scoring helps reps prioritize their time to focus only on the most productive leads.

The new lead scoring functionality works in conjunction with LeadMaster's Lead-Xtreme feature embedded within the LeadMaster application. Lead-Xtreme works like Caller-ID for your website. Website visitor information including the domain name, company name, business address, phone number and web address automatically flows directly into the LeadMaster CRM system in real-time. Lead-Xtreme provides up-to-the-minute information on who is visiting your website. If the visitor came via a search engine Lead-Xtreme records the keyword search terms they used. Lead-Xtreme also tracks the click path of each visiting prospect so you can see what pages they visited. Even when a website visitor doesn't fill out a web form their activity is tracked, recorded and scored in the LeadMaster system.

LeadMaster CMO, Andy Brownell says, "LeadMaster has always had the ability to track and score leads in a variety ways. Company revenue, contact title, industry classification, email opens, email clicks etc. and using built-in customization features customer's can use the scoring terminology they already have in place, e.g. hot, warm cold. This new solution helps B2B companies turn website visitors into value-based prospects. Many companies have done a good job of inbound marketing which resulted in driving a high volume of traffic to their website but only a small fraction of those visitors fill out a form that can convert into a lead. Using LeadMaster's lead scoring and Lead-Xtreme, LeadMaster customers are able to capture website visitor's information and prioritize the visitors that are most interested. If someone reviews the home page, then the features page and then the pricing page they are a much better lead than someone who simply lands on the home page and then leaves. That's where LeadMaster's lead scoring solution comes in. It automatically tracks the number of pages visited and records that information in LeadMaster. Users can create a real-time chart on their dashboard to show them their website visitors ranked by the number of pages they visited. Website visitors can also scroll across the LeadMaster ticker tape in real-time or be displayed in a real-time report on the LeadMaster dashboard."

Using LeadMaster's built-in automation and business rules workflow feature, customers are able to easily score leads and automatically distribute those leads to sales reps and partner reps for follow-up. This solution provides both the sales leads and the system to manage those leads. By automating the scoring and distribution of leads LeadMaster customers realize superior returns on their marketing investments.

About LeadMaster

LeadMaster offers a multifunction cloud-computing software solution for sales and marketing professionals. Everything you need in one easy-to-use online web-based application. You can choose to implement an end-to-end Sales Lead Management CRM Software solution or select specific point solutions to satisfy your sales & marketing requirements.

Options include:

  •     Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads.
  •     E-Marketing - Drip marketing, lead nurturing, email tracking, open & clicks reporting.
  •     Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
  •     Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.
  •     Voice-Leads - Convert text leads into speech, call the rep, read the lead & offer to connect with prospect.

LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, marketing automation, lead tracking solutions, campaign management, website integration, email marketing / message personalization, lead scoring, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, email, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

For the original version on PRWeb visit:

View Comments and Join the Discussion!