Market Overview

Buying a Car Online Doesn't Have to be a Spooky Experience

Share: serves up a groundbreaking new approach to New Car Buying this Halloween that's all Treats and no Tricks.

Las Vegas, NV (PRWEB) October 30, 2012

Shopping for a new car with takes the “spookiness” out of by buying a car online—for both buyers and dealerships.

“People like the convenience of looking for a new car online, but get ‘spooked' when the have to reveal their email and/or phone numbers to multiple dealerships competing for their business,” says Danny Mayer,'s Co-Founder and President, and a 40-year-auto-industry veteran. “ is different because we ‘mask' buyers' information so they're completely anonymous until ready to purchase their chosen car. Only then is relevant buyer contact information sent to the winning dealership.”

“Responding dealerships are also ‘invisible,' not only to car shoppers, but also to fellow dealers,” adds Mayer. Because dealerships on can't see other price bids, there's no temptation to hand out loss-leader-type bids, to “bait and switch” or up sell customers. Dealerships that try these methods are removed from Dealers are bound to sell the exact car at the exact price; no up selling allowed. New car buyers are then free to choose the ‘sweetest' offer that matches the model, color, and the other options they're seeking.

Dealerships also receive a treat. Most dealers think online car shoppers are not serious buyers. Some dealerships ignore these buyers altogether, considering them a waste of time and effort; these ‘”dead'” leads just end up in the “crypt.”'s advantage for dealers is charging new car buyers a nominal fee to use the service. Dealerships know the fee “scares” away most non-serious inquiries.

“We're providing an easier, softer way for both new car buyers and auto industry professionals to save time and money—a win-win for everyone!” says Steve Burhans, CarPlatter's CEO.

    For more information, the media can visit, or call CEO Steve Burhans at 805-405-7111.


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