Market Overview

Polar Heart Rate Monitor Named Top HRM Brand 2012 by Heart Rate Watch Company


The Polar heart rate monitor brand added integrated GPS with the Polar RC3, iPhone capability with the Polar H7 and built the smallest women's GPS watch with the Polar RCX3. What is the encore for 2013 look like?

Bozeman, MT (PRWEB) October 29, 2012

A Polar heart rate monitor has always been synonymous with quality heart rate data and features but in 2012 they took some bold steps forward according to the Heart Rate Watch Company.

"Polar came out with it's first integrated GPS watch, the Polar RC3, it's first iPhone 4S and 5 compatible chest strap the Polar H7 and the smallest ever women's GPS watch the Polar RCX3", says Rusty Squire, President of the Heart Rate Watch Company. He adds, "These were impressive firsts to add to their 35 years of experience and innovation in fitness".

Indeed, the Polar heart rate monitor was around before half the app writers of today were even born, so they have a pretty big head start on University Performance Lab assessment and working with top athletes. This explains why so many world-class athletes use Polar watches to analyze their own training.

"Polar offers a complete line from top to bottom for gym use, running, cycling and GPS for multisport outdoor athletes", says Squire, adding, "The fact that they went into new areas like the iPhone, integrated GPS and others shows that they believe they are here to stay - Polar isn't always first but they are very deliberate".

Squire also feels that watch based solutions won't be going away anytime soon. "Watches are just too convenient and leave your hands free, about the only place you can say that for an iPhone is on the bike", says Squire. He adds, "We had a lot of people try iPhone based solutions only to come back later and buy a watch because the watch has the versatility to be used in all settings".

Polar also introduced the new Polar soft strap chest strap, which is even more comfortable than the Wearlink, and a new Polar G5 GPS sensor clip that eliminates the need for an armband.

"Next year I would not be surprised to see Polar revamp some of its RS and FT lines", says Squire, adding, "But that is strictly based upon product cycle guesswork".

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