Market Overview Breaks the Mold in Online Shopping


10DollarMall renovates their Ecommerce site with new features such as sizing advice per product, customer-to-customer interaction, a ‘365 Day Return Policy', promo code generators and sharing for credit incentives; all in efforts to bring peace of mind to their online shoppers.

San Diego, CA (PRWEB) October 29, 2012

Search Products, See Product Details, Add to Cart, Checkout... This subsequent protocol is common to any new or seasoned online shopper. Not included in those steps, however, are the 2 to 5 minutes of contemplation on whether users will purchase now or not. A combination of thoughts and feelings - including website legitimacy, necessity, price and time - all play a factor on whether or not customer will see that order Complete page.

Ecommerce companies have come up with online marketing tactics such as retargeting ads, "buy now and save" incentives and social media plug ins that keep reminding customers about recent visits to the website. All these tactics aimed to convert the visitor into a customer, but one company from San Diego would rather ask their visitors more about the products before purchasing. Measure twice, cut once... the company is an online store that in less than 2 year, sells all their merchandise under $10.

One of the major downfalls of online shopping is that users cannot try it on... the next best thing to hope for is an easy return process. The common scenario goes like this:

  • Girl is unsure about whether a piece of clothing will fit.
  • Girl checks sizing chart.
  • Girl is still unsure.
  • Girl checks review.
  • Girl is still unsure.
  • Girl checks return policy
  • Girl goes with her gut and decides to pass or buy.

When shopping discount clothing online or cheap shoes, most online retailers, will show the sizes available, let you reference a general sizing chart and finally check to see if anyone else has written about it. 10DollarMall goes a few steps further. First, they'll give you notes directly from the staff members that folded the item and entered it into inventory. A staff member can list if the item was "true to size", "runs small", "runs large", is "stretchy" or "nonstretch" material. Next, the website provides a sizing chart that not only lists the sizes and measurements, but also guides users to the correct size. The chart tells you to “START HERE” which is then followed by “if my waist is...” and ends with “...then my sizes are”. The funnel approach gives you all the possible sizes which fit your body's measurements. Like most websites, users can also see reviews from past customers, but at, users can also get in contact with them.

At, there's a chat room for visitors and customers below every product page. Users can chat as a guest or create an online profile by registering via email or through social media plug ins such as Facebook. Once users are chatting online, they can also view the profiles of past and current visitors. Customers can see their recent purchases, past reviews and even send them messages. So if, a user us looking at a product and are unsure about something very specific- whether a color, fabric or size- customer can message someone who's already purchase the item and ask them all about it.

If after all these features customers are still unsure of whether you should buy or not, 10DollarMall gives the comforting 365 days to return the item, no questions asked. “We want our customers, truly feel, as they're trying us out” says Emmanuel Ley, a current partner and marketing director at “The goal is to give new customers peace of mind when trying us out for the first time, and past customers the comfort of ordering more as they can send items from multiple past orders all at once.”

Once customer is ready to checkout, 10DollarMall gives the ability to save 3% off on entire purchase. Using a simple 1-click application called Justuno, the company asks to share the website with others via Facebook, Twitter or Google Plus. Once you've shared, the application generates an instant promo code good to use towards the current order. The process takes less than 5 seconds and allows for instant savings in exchange for a "like", "tweet" or "plus".

Since it's launch in March of 2011, the 10DollarMall website has accumulated over 36,000 legitimate Facebook Fans, over 3,000 twitter followers and a newsletter group that has surpassed 100k members. Now the buzz is about to quake. Beginning October 10th, 2012, is now going to offer customers the chance to gain a $10 gift card for every friend they invite. The steps are simple. Using the 10DollarMall invite interface invite friends via social media or email. The system will structure a database of friends invited. If any friend make a purchase, the website will automatically generate a $10 gift card code in the account. While is not the first company to do this, it definitely will entice it's current followers to share the name. The company is young, innovative and ready to give online consumers quality products all under $10. Ronnie Maman, the owner of 10DollarMall expects to gain over 500,000 customers by 2014.

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