Market Overview

Latinos Are Highly Likely to Vote in 2012 Elections


ImpreMedia – Latino Decisions Tracking Poll shows 8% or Approximately 1.2 Million Latinos Have Already Voted

Los Angeles, CA (PRWEB) October 29, 2012

ImpreMedia, the leading Hispanic news and information company, revealed the results of its weekly poll leading up to the 2012 Presidential Elections. The impreMedia-Latino Decisions tracking poll shows that Latinos are more enthusiastic and more likely to vote than ten weeks ago when the initial poll was fielded. Additionally, it shows that Latinos aren't confident that much progress can be made on key issues under either Obama or Romney given the lack of cooperation in the Congress.

Furthermore, 87% percent of Latino voters say they are almost certain they will vote on November 6th which includes 8% of Latino voters that have already voted. In addition, 45% of Latino voters say they are more enthusiastic about voting in 2012 compared to 2008. That number is up from 37% from ten weeks ago when the initial impreMedia-Latino Decisions tracking poll was held.

When asked about the prospects for making progress on issues such as taxes and health care, a large percentage of Latino voters feel it makes no difference whether Obama or Romney wins. For example, while 52% did say they believe the prospects for comprehensive immigration reform are better under Obama compared to only 8% who answered that way for Romney, 37% of Latino voters say it makes no difference if Obama wins and 32% say it makes no difference if Romney wins. Regarding the degree of compromise and cooperation in the Congress, 45% of Latino voters say it makes no difference if Obama wins and 43% say it makes no difference if Romney wins.

For the ten weeks the impreMedia-Latino Decisions poll has been taken the most important issue for Latinos consistently has been the economy and the latest release revealed that Romney and the Republican party have been unable to convince Latino voters that they will be better at improving it. Seventy-three percent of Latino voters trust Obama and the Democrats to make the right decisions to improve the economy compared to only 18% that trust Romney and the Republicans.

“The poll shows that this year we can anticipate record participation among Latino voters,” said Monica Lozano, CEO of impreMedia “However, Latinos are also realistic about what it will take to make real progress on the issues they care about, especially given the lack of cooperation among our elected representatives in Congress.”

"The candidates now have one week left to make their case to Latino voters. While Obama has maintained a large lead among Latinos throughout the campaign, the data shows that over one-third of Latino voters are not sure that things will actually improve under a second Obama term. In particular, the tracking data has consistently shown that Latino voters blame fighting in Congress as the reason the economy has not recovered, and on this issue over 40% think that regardless of who wins - Obama or Romney - that neither candidate can bring cooperation to Washington D.C. In the final week of this campaign, the candidates need to connect with Latino voters and explain how they will somehow be able to break the impasse in Congress and get things done." said Matt Barreto of Latino Decisions.

The weekly tracking poll is part of impreMedia's commitment to provide unique insights and superior coverage of the upcoming 2012 presidential elections. “As the presidential race continues to tighten, the Latino vote will become even more important. We provide in-depth election coverage of the 2012 elections with a Latino perspective by focusing on issues that are greatest concern to them,” stated Monica Lozano CEO of impreMedia.

To view more data and information on this week's poll visit:

This is the tenth release of an 11-week tracking poll of Latino registered voters. Each week impreMedia and Latino Decisions will release a new rolling cross-section of 300 completed interviews with Latino registered voters across all 50 states. Interviews are conducted in English or Spanish, at the preference of the respondent, all conducted by bilingual interviewers at Latino Decisions calling center, Pacific Market Research. The survey averaged 10 minutes in length, and has an overall margin of error of 5.6% on results that approach a 50/50 distribution. All respondents confirm that they are Hispanic or Latino and currently registered to vote. This tenth wave of the survey was fielded Oct 19-Oct 25, 2012

About impreMedia
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines. Twenty-five percent of U.S. Hispanic adults use an impreMedia product. impreMedia is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit:

About Latino Decisions
Latino Decisions is a joint effort between Pacific Market Research, a nationally known research firm, and Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars and professors at Stanford University and the University of Washington. Both Dr. Segura and Dr. Barreto are experienced and nationally respected researchers who have a deep understanding of U.S. Latino culture and advanced quantitative research skills. Their expertise, coupled with Pacific Market Research's logistical capabilities, makes Latino Decisions a leader in the field. For more information, please visit or call 877-271-2300.

Press Inquiries for impreMedia
Mary Zerafa
(562) 754 2500

For the original version on PRWeb visit:

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