Market Overview

UpSync(TM) Launches Integrated Mobile Sales Intelligence Application


UpSync announces addition of an easy-to-use custom form builder that drives field staff's ability to gather critical data in customer conversations.

Boulder, CO (PRWEB) October 29, 2012

In response to B2B marketers' need for immediate business intelligence in today's data-driven environment, UpSync announced the addition of an easy-to-use custom form builder to its Intelligently Integrated Selling™ platform. This new tool allows sales and marketing managers to design and build custom forms and surveys, then instantly deploy them to field reps' mobile devices or online directly to customers.

Form builder brilliantly complements the already powerful toolset UpSync™ offers for increasing the effectiveness of mobile sales teams. UpSync lets users quickly find the content they need and create dynamic presentations on their mobile devices. Now, they can integrate forms right inside their presentations, so sales conversations flow seamlessly.

“Form builder provides a cost-effective way of gathering real-time customer intelligence through face-to-face conversations,” said UpSync's Director of Product Development, Matt Vander Vliet. "Reps can instantly collect numeric, qualitative and factual data using their iPad or smartphone,” added Vander Vliet.

UpSync administrators can build custom forms in minutes by selecting common input fields such as name, title and email address from a pick list, then adding their own multiple choice drop down lists, sliders or buttons. Form builder includes templates for rating, or ‘Likert,' scales that gauge responders' level of agreement or disagreement to a specific idea, providing insight on customer perceptions.

Using UpSync forms and business apps in the sales process can help front-line sellers engage in a ‘discovery' process, to more fully understand customer needs, prior to presenting. With UpSync, reps can then quickly find and adjust the right content to present on their mobile, based on what they learn.

“UpSync was designed to enhance overall sales effectiveness," said Vice President of Sales Gary Galusha, "form builder represents another great tool for streamlining and integrating the entire sales process.”

About UpSync
Boulder based UpSync™ offers businesses with mobile sales professionals an efficient means of managing, accessing and distributing their content and business applications to any mobile device.

The company's cloud-based solution was developed to simplify access to mission-critical sales materials and integrate data-driven applications, regardless of device or connectivity. UpSync offers a free trial version of the software for download on the Apple app store.


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