Market Overview

Royal Pet Club Announces the Addition of the 20th New Fragrance to the Royal Treatment Line of Italian Pet Grooming Products


Prince Lorenzo Borghese's Royal Pet Club announced the addition of the 20th new fragrance to the company's popular line of Royal Treatment luxury pet care products, Pompei Pomegranate and Passion Fruit shampoo and bath spritz.

New York, NY (PRWEB) October 29, 2012

Prince Lorenzo Borghese, Founder and President of the Royal Pet Club and the Royal Treatment luxury pet care products, has announced the addition of the 20th new fragrance to the company's popular line of luxury pet grooming products. Pompei Pomegranate and Passion Fruit shampoo and bath spritz have a rich, tropical fragrance, and organic ingredients that deliver a healthy dose of vitamins and antioxidants to the dog's coat and skin.

A generous combination of organic pomegranate, passion fruit, cherry, honey, oatmeal, shea butter and other natural ingredients provide a delicious and soothing gentle cleanse, developed specifically for a dog's delicate skin which is also safe to use on puppies.

Like all of the Royal Pet Club line of Royal Treatment pet grooming products, the Pompei Pomegranate and Passion Fruit shampoo and bath spritz were formulated in the company's human-grade cosmetics facility in Italy, using the finest 100 percent organic ingredients and essential fragrance oils. Royal Treatment pet grooming products are pH-balanced for pets' sensitive skin, and are paraben, sulfate and soap free.

“We've hit a lot of milestones with the Royal Pet Treatment line of products this year, and introducing our 20th fragrance is a fantastic feeling,” says Borghese. “We are always pushing to introduce more options for healthy, gentle grooming products for the animals we love, and I'm proud to be a part of making their lives happier and more comfortable.”

Fresh from celebrating the Royal Treatment line's 10 year anniversary since launching on the shopping channel, HSN, and its recognition as the longest airing successful line of pet products on the network, Borghese continues to grow the company's product offerings and keep the world's most loyal companions healthy, happy, and smelling great for many years to come.

The Royal Treatment line includes shampoos, conditioners and spritzes formulated with organic ingredients, paw creams, supplements, bedding, natural treats and other high quality pet products with ingredients like lavender, jasmine, honey and oatmeal that gently cleanse, condition, moisturize and protect without any unnecessary agents that can dry and irritate a dog's delicate skin.

The company will also soon announce its expanding product line that will include luxury pet beds, collars and leashes.

Borghese combines his animal advocacy commitments by utilizing his many television appearances to raise awareness for animal rights causes. Royal Pet Club donates five percent of profits, plus $2 for every new customer to Animal Aid USA to support free spay and neuter programs across the U.S.

To learn more about Royal Treatment, visit To learn more about Prince Lorenzo Borghese, click here. To learn more about Animal Aid USA please visit

About Prince Lorenzo Borghese and Royal Pet Club:

Prince Lorenzo Borghese, founder and president of Royal Pet Club and the line of Royal Treatment luxury pet care products, is passionate about the well being of animals everywhere. His line of pet-friendly products containing organic ingredients was originally created for his beloved Black Lab, Belle. For 10 consecutive years, Royal Treatment has been the longest featured pet line on the HSN shopping channel. A vocal advocate of spaying and neutering programs, Borghese donates five percent of Royal Pet Club profits plus $2 for every new customer to Animal Aid USA to support spay and neuter programs across the U.S. Through this program, families unable to afford the cost of having their dog spayed or neutered will be able to have the procedure done for free by a top veterinarian in their community.

Borghese's Royal Pet Club is the online destination for Royal Treatment's line of natural pet spa and wellness products, developed to support pet wellness with premium natural dog shampoos, conditioners, and other organic pet grooming supplies. Made in Italy from the finest organic ingredients and fragrance oils, Royal Treatment's grooming products have been developed with the help of leading cosmetics manufacturers, world-renowned veterinarians, and other pet experts from around the world. Formulated in a cosmetics laboratory on the outskirts of Tuscany, Italy, all Royal Treatment grooming products are pH balanced for pet's sensitive skin.

Borghese is President and co-founder of, which in July helped rescue 144 shelter dogs and raise awareness of the cruelty of gas chamber euthanasia through the Amazing Grace Caravan. He has worked with numerous animal welfare organizations including North Shore Animal League, the Humane Society of the United States, and Animal Care and Control of NYC. He is an honorary animal welfare ambassador to the ASPCA, and an ambassador to the American Humane Association.

For more information, visit the Royal Pet Club website, or Email John Falkenberg.

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