Market Overview

RS Components enhances website to save customers time and money


Basket and account management improvements make ordering from RS easier and more efficient

Oxford, UK (PRWEB UK) 29 October 2012

RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the world's leading high service distributor of electronics and maintenance products, has added a number of significant improvements to its website to make ordering easier, clearer and more efficient. Enhancements to the basket and account management areas are the result of four months of extensive customer research. The improvements will save customers time, effort and money.

Significant changes have been made to give customers greater visibility of their account information. Customers can now view up to 13 months of order history from any channel, whether it's online, phone, fax or trade counter, both for an individual and an organisation, including multi-channel orders down to an article level status. They can track their parcel down to a stock level number, create repeat orders from their order history, as well as forward order and request copy invoices through a comprehensive account summary.

The online checkout experience has been transformed with an enhanced page design that provides a clearer user interface and improved support with FAQs and contact options. The checkout includes clear and complete pricing in the basket, incorporating delivery options and costs, and provides visibility of the total cost of purchase throughout the journey. Significantly, the website now provides in-journey login for existing customers and a guest checkout to simplify the first time buying process for new customers.

Keith Reville, Global Marketing Director at Electrocomponents, said: “While ours is a B2B website it has a level of functionality that is amongst the very best. The suite of checkout and order management enhancements puts us ahead of the competition, giving our customers the most convenient ordering experience in our trade. This is another example of how we have listened to our customers and made changes to meet their needs and make their lives easier. We will continue to transform our customers' online experience with us as we deliver our eCommerce strategy.”

About RS Components
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world's leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer more than 550,000 products through the internet, catalogues and at trade counters to over one million customers, shipping more than 46,000 parcels on the same day the orders are received. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2012 had revenues of £1.27bn.

For more information, please visit the website at

Further information is available via these links:

RS Components on Linkedin

Electrocomponents plc

RS Components

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